by Studio 98 Consulting | Dec 3, 2014 | Design
When you want your website to look a certain way, you need to be able to communicate effectively with your designer. Instead of “pop”, use terms like “contrast” or “gradient”. The more specific you are, the closer you will be to getting the design of your dreams! Here...
by Studio 98 Consulting | Nov 19, 2014 | Design
Design is an incredibly powerful tool. When you witness the strength of a design over the long term, you can see how valuable it is. It’s important to invest in good design from the start. These days it seems like everyone from shipping services to your nephew is a...
by Studio 98 Consulting | Nov 13, 2014 | Design
As a designer, I work hard to choose the right colors for a design. I try to spend extra time looking through different places to get an idea of what colors I should be mixing into my design. While many companies come to me with a color palette in mind, there are some...
by Studio 98 Consulting | Oct 29, 2014 | Design
1. Your logo should be simple. Less is more. Nobody wants an ugly logo, and there are certainly rules to having a fundamentally solid logo. Just know that bells, whistles, sparkle, and shine, all missed the cut when the “must include” list was formed. A great logo is...
by Studio 98 Consulting | Oct 28, 2014 | Design
As a project manager during the design part of projects I often get asked by clients how their site will look when they put all of their information in it. In other words, how will the content look? The easiest and best way to customize your content on a website is by...
by Studio 98 Consulting | Oct 1, 2014 | Design
Negative space is the space not occupied with text, images or other visual elements. It is commonly referred to as “white space”, but it doesn’t mean that negative spaces are all white in color. It refers to a space regardless if it is white or not. Many clients...