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The “Wow” factor

Ask any designer their least favorite words, and they will tell you: “We need a design that WOW’s us” or perhaps “Can we make this pop?”. People don’t always know how to get this WOW factor, but they do know it when they see it. As design professionals, it is our...

The 3 fastest ways to ruin your brand

1. Starting on a messy foundation –If your logo, the very basis of your brand, lacks professionalism, it’s ok to start from scratch. It doesn’t matter how long you’ve had it, or how many promotional items you’ve placed it on, you can always start over. It is better to...

Reputation Management Begins with Honesty

One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising.I admire honest marketing and believe it to be the best...

Transparency

Oddly enough, a lack of transparency makes you all the shadier When Raffy and I first formed Studio98, one of the policies we adopted early on, was to be transparent in our business dealings with our customers. One of the areas was pricing. We wanted to be very up...

Websites: Your Corner of the Internet

I tend to look at websites as being your own personal space on the internet. Or, if you will, your corner of the internet. It’s very important to have a well put together site that is advertising what you are doing. Be it music, business, video games, videos of you...

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