SEO is the lifeblood of your website, and it will affect just about everything that happens with your site. Here are some important points any SEO agency would consider when thinking about SEO: keywords, links, title tags and descriptions, page titles, and headings. This article will explore each one in more detail so you can get a good understanding of how they work together to increase search engine rankings. Let’s dive right in!
Utilize Keywords
Your “keyword” is the word or phrase that people will type into a search engine when looking for your website. Google, for example, uses data from your common keyword to determine how relevant it is to a search result.
Plan for Links
Links are the currency of the web. Whenever you link out to another site, whether it’s sending someone to an outside resource or linking back to one of your own pages, that is a positive signal for search engines. The more quality links you have coming to your site, the better you will rank.
Check Your Title Tags and Descriptions
Just like how people use keywords to find your website when using search engines, people viewing your website will be using those same keywords to figure out if they want to stay. Your title tag and meta description are the titles that show up in search results next to your link, so make them compelling enough for people to click.
Create Unique Page Titles and Headings
Page Titles and Headers are the most important information on a page from an SEO perspective. You want your title tags to be interesting, but they also need to provide the reader with the information they were looking for. In addition, you will use subheaders throughout your writing to highlight certain topics. Just like how you used keywords in your title tags and meta description to match what people are searching for, use headers and keywords in your content so that both humans and search engines know what your page is about.
All together, SEO can have a dramatic effect on how successful a web page will be. The more relevant information you provide with your keyword usage, links, title tags and descriptions, page titles and headings, the more likely you are to have people find your web page in search results. If you are unsure of how to link all this together, it’s time to hire an SEO agency to help you. Remember, the more SEO-friendly your web page is, the higher ranking it will have, and the more likely people are to find it!