It goes without saying that almost everything has changed since the pandemic. This includes the ways that people learn about new products and companies. Even before the pandemic, there was a huge push away from traditional advertising and towards full service digital marketing. This is why, now more than ever before, every small business needs a digital marketing plan to help get leads for their company.
Types of Online Marketing
Consider social media, for example. There is hardly a person out there who doesn’t use at least one form of it, and many businesses take advantage of that by pushing their advertising onto different platforms. Thanks to the advancements of social media, it’s easy for companies to get leads or track their views. Interacting with potential customers on social media also makes converting prospects into consumers an easier task than ever before.
Since online advertisements often link back to a website, it’s imperative for small businesses to keep it looking fresh and professional. It’s estimated that a website only has at most eight seconds to capture a customer’s attention, so part of a company’s digital marketing plan must be their website. Utilizing a custom site design, something that will stand out from competitors, is one of the best ways to improve your digital presence and get leads.
Modern vs. Traditional Marketing
Now, you might be asking why all of this is important anyway. What makes digital marketing better than traditional marketing?
As previously mentioned, digital marketing is much easier to track than traditional marketing is. You can easily pull up data from an online ad versus a newspaper ad. Another major pitfall of traditional marketing is that it’s not as targeted. Running a coupon in a newspaper reaches only the certain demographic that still picks up a newspaper. Whereas, with digital marketing, you can track consumer habits and personalize your advertisements just for them.
Ready to Take the Plunge?
Since small businesses were hit the hardest during the pandemic, it can be nerve-wracking to invest your resources into unfamiliar territory. Thankfully, another advantage of digital marketing is that it’s easy to start with a small campaign. You can track how well your first venture into the digital world does, and go from there.
As the world moves towards post-pandemic life, no small business wants to be left in the past. A comprehensive digital marketing plan is an important step in keeping your business at the forefront of customer’s minds.