Although there’s light at the end of the tunnel, the COVID-19 pandemic is far from over. And even once we reach the point where the novel coronavirus is no longer a public health threat, it’s likely that the way we do business has changed forever.
As such, you may be grappling with our “new normal” and trying to adjust to how the world has evolved over the last year or so. If your business has managed to make it through to the other side of the pandemic, you’ll still need a plan of action that will allow your organization to thrive in the years to come. Whether it’s learning how to get leads through digital platforms or adjusting your employment structure to allow for remote work indefinitely, here are just a few tips that can allow you to compete in a post-pandemic world.
Bolster Your Web Security
Data security continues to be essential for businesses of all sizes and across all industries. Cyberattacks rose during the course of the pandemic, thanks in large part to economic concerns and new vulnerabilities brought about by an increased reliance on technology. If you haven’t already done so, you’ll definitely want to focus on boosting your network security. That may involve providing ongoing training for employees, requiring the use of VPNs and anti-virus software, and obtaining an SSL certificate for your website. You may also need to look into outsourcing your IT and web security needs to protect your data, your employees, and your customers.
Continue Offering Remote Opportunities
There’s no doubt about it: remote work is here to stay. If you assumed that remote work wouldn’t be possible for your business before the pandemic, you may have found out that necessity truly is the mother of invention. While many businesses have reopened with certain limitations, others are able to continue operating in a remote capacity. Not only can this keep your workforce safe, but it can also allow you to recruit candidates who are interested in a more flexible work environment. With remote work, you may also be able to save on overhead costs and promote sustainability without sacrificing productivity. In many cases, you can continue to get leads, meet with clients, conduct employee hiring and training, and hold company meetings without being in the same room. By highlighting ongoing remote work opportunities, you can set your business apart and show your staff how much you care about their well-being.
Meet Customers Where They Already Are
Although traditional forms of advertising can still be effective, online lead generation services really paid off during the pandemic. Since more than 50% of online searches begin on a mobile device, it’s no surprise that many of us were glued to our phones over the past year (even more so than before!). Therefore, it makes sense to meet customers where they already are — online. Offering more options for customers, such as curbside pickup or nationwide shipping, can present new opportunities for your business. And if you become more active on social media, optimize for local SEO terms, and consider digital ads, you’ll be able to get leads you might otherwise have missed. Our dependency on the internet isn’t going anywhere, so you should explore ways to further appeal to customers online.
Although many of us have lived through difficult financial situations and health crises, the COVID-19 pandemic is new territory for everyone. But by staying on top of the trends that have emerged during the last year, you’ll be able to continue building on your success after the pandemic ends. To learn more about how to get leads and boost your online presence with our services, please contact Studio98 today.