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It’s no longer news that every business needs to have a web presence. About 93% of online experiences start with a search engine, making it essential for an enterprise of any size to have an attractive website that appears in search results. What many business owners may not realize is that getting their site to the top of those results and optimizing their web presence often requires professional help.

While the average person can adeptly navigate the internet and may even be able to create a couple of successful posts on social media, they likely won’t know how to move their site to the first spot on the search engine results page. That’s where a professional SEO firm comes into play. SEO, short for search engine optimization, is a digital marketing strategy with many moving parts. Experts spend years learning the ins and outs of this marketing method, which often changes based on new algorithms. Let’s take a look at why their experience matters and how professional SEO services can benefit your business.

They Have Expertise That You Don’t

You probably opened your business because you are an expert in that field. Maybe you have a coffee shop because you developed a passion for different roasts and brewing methods. Or you might run a vintage thrift store because you knew where to source the perfect pieces and style them well. Just as you wouldn’t want a digital marketer to run your cafe or store because they have a lack of business experience, you shouldn’t try to tackle SEO if you don’t know how it works.

Companies that offer premium SEO services hire experts who know which metrics are important for your business’s online success. They’ll also know which are vanity metrics, while you might have spent time unnecessarily pouring over those numbers. These professionals will also be able to advise you on different SEO tactics that work best in your industry, such as local SEO or mobile SEO.

They’ll Help You Avoid Costly Errors

If you jump into the wide world of SEO, you might make first-timer mistakes that cause you to miss out on potential sales. Professional SEO companies know these common mistakes and how to avoid them.

For instance, you might over-optimize your website if you try SEO strategies on your own. You might put your keyword phrase on your site as many times as possible to try to rank on it, but this is considered keyword stuffing. Search engines are wary of sites riddled with the same keyword and prefer more thoughtful placements of keyword phrases. SEO experts will know where the most valuable placement of keywords are and how to use organic keywords to get your website to the top of the search results.

They Can Spot Trouble Areas On Your Website

Even seemingly small issues on your website can hurt your SEO efforts. Whether it’s the image sizes on your site or its load time, elements of your web design can make your site less attractive to both search engines and users. By working with an SEO and web design company, you’ll have professionals on your team who can spot issues on your website that are impeding your SEO results.

With an objective eye, these experts will tell you which fixes are critical to your website’s success and make suggestions for less pressing concerns. If your professional SEO company also offers web design services, they will likely be able to implement the fixes for you or even build you a new site.

Focusing on SEO is an essential task for any business. Working with SEO professionals is the best way to concentrate this focus while allowing you to spend your time on all of the other things you need to do for your business. Contact the SEO experts at Studio98 today to learn more about how professional services can boost your business.

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