What to Look for in a Digital Marketing Consultant

Digital marketing trends and techniques are always changing.

What worked for last year’s marketing campaign may not work today. What were once best practices are now tactics you want to avoid at all costs.

Staying in the loop of the ever-changing digital marketing world is hard. Keeping your company ahead of trends is frustrating and time-consuming.

As a growing company, the need for a focused and strong leader is greater than ever. This means you’ll need a dedicated person to keep your marketing strategy afloat.

Hiring a digital marketing consultant may be the most ideal option for your business.

But how do you know what to look for? How do find a consultant that meshes with your company? We’re here to make the decision process much easier!

Keep reading for 5 tips for finding the best digital marketing consultant.

1. Understand Your Current Marketing Strategy

Before hiring a marketing consultant, it’s important to understand your marketing strategy.

What tactics are you using? Which tactics are producing results and which ones aren’t?

The consultation process is easier if you have a firm grasp on your marketing strategy. Take note of which techniques you’re using and their effectiveness.

You’ll also want an idea of the results you’re looking for.

Do you want more website traffic? Need to boost customer engagement? Want to simply just make more sales?

Know your target goals so that you can clearly let them know what they need to deliver.

2. Know Where to Look

The best place to look for a digital marketing consultant is online. Chances are you can find all of the information you need with just a few hours of research.

When looking online:

  • Read customer testimonials
  • Look at the company’s web design and site infrastructure
  • Evaluate the company’s SEO presence

A quality marketing agency will have a quality website and high rankings in result pages.

If you want to make the process a little quicker, ask for referrals. Your professional network is an ideal location. But, conducting research is still a must.

3. Identify Offered Services

Not all digital marketing companies offer all marketing services under one roof.

As such, before choosing a consultant you want to ensure your preferred consultant offers the exact digital marketing services you need.

Is digital traffic is your goal? If so, find a company that specializes in search engine optimization and pay-per-click. If your company website needs an overall, a company that offers web design services is ideal.

Be wary of consultants who want to work for you even if they don’t offer the service need. They’re likely looking to outsource the job!

4. Research Processes and Tools

When researching a digital marketing consultant, figure out the process and tools they use to deliver results.

Remember, digital marketing is always changing. You want to hire an agency that uses relevant marketing techniques such as:

  • Content creation
  • Search engine optimization (SEO)
  • Social media marketing
  • Responsive web design

Choosing the right agency ensures that your company gets the digital boost it needs.

A Digital Marketing Consultant You Can Trust

At Studio98, we offer a team of digital marketing experts. From custom web design to search engine optimization, you can count on us to give your company a voice in the vast digital world.

Avoid the time and energy that comes with perfecting your digital marketing plan. Let us take on the hard work for you!

Contact our team to learn how we can help.