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Professional SEO articles and other on-site content are vital to the success of your business. However, only 81% of businesses believe blog content is an important strategy for their marketing campaigns.

High-quality content is what draws the attention of Google search bots and online users alike. When that content is optimized correctly, it can help boost your search page rankings. While web development is an essential part of professional SEO, you don’t need to start from scratch to boost your SERPs.

Here are a few simple ways you can improve your on-site content and optimize your blog for SEO without breaking a sweat.

Use more location-based keywords

When your website’s content isn’t helping you rank higher on Google, there’s a chance you’re not using the right keywords. A good way to help your website rank better is by including a few location-based keywords in your content.

Local SEO is easier to rank for and you’re also more likely to catch the attention of local users and businesses who are interested in working with you. Incorporate local SEO in your site’s H1 and H2 tags to stand out to Google crawlers.

Get rid of common stock images

Images are a great way to make your on-site content more visually appealing. You can also use the alt-text of your images to help your site rank better for certain keywords.

However, if you’re using extremely common stock images, you could be sending your target audience in the opposite direction toward your competitors. Stock images are commonly used in memes and the sight of a familiar face in your content can quickly turn your website into a joke.

Reach out to a professional SEO team

It’s no secret that SEO is important. But not every business has the time to optimize their site. A simple way to reap the benefits of SEO without breaking a sweat is by outsourcing. Outsourcing a professional SEO company is a great way to save on time, money, and management.

Need custom web solutions to take your website to the next level? We’ve got you covered. Studio98 offers professional SEO and PPC management, web design services, and more to get your business headed on the right track toward digital marketing success. To learn more about our content marketing services, contact Studio98 today.