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Nearly every business today has a website. While the modern world demands these websites in order to make businesses accessible to customers searching for them, it doesn’t necessarily demand a certain level of quality for these websites. You may visit the website of one company that is a breeze to use and streamlined for easy viewing, but visit another one that is difficult to read and a challenge to navigate.

These differences come down to who designed the websites. When you work with a professional custom website designer, you’ll have a website that does your business justice. Let’s explore the most notable benefits of hiring a custom web designer to create your company’s website.

Build Your Brand

If you’ve already put significant work into crafting your business’s unique brand, you’ll want that brand to carry over to your website seamlessly. When you work with a custom website designer, they can easily integrate the colors, fonts, and logos your company uses to continue expressing your brand online.

Although these elements may seem small, they are very important. Colors alone increase your brand recognition by 80% and since your website only has three to eight seconds to catch a consumer’s attention before they leave it, you need that brand recognition to keep them there. A custom designer can use the stylistic elements that define your brand in the most aesthetically-appealing and user-friendly ways possible.

Easily Scalable

As your business grows and changes, you want your company’s website to be just as flexible. Custom website design services give you that flexibility. When you’re just starting out, you can skip the elaborate functionalities and instead opt for simplicity. As your services expand, you can scale your website appropriately and add functions when you need them. You’ll be in control of your growth and your custom website designer will help give you the tools you need to grow.

An SEO Advantage

Search engine optimization (SEO) is a cornerstone of digital marketing, as it helps you rank better on the results page of search engines. Better rankings mean more visitors and the opportunity to turn these visitors into customers. There are many elements that go into SEO, but some of the most important ones are user experience, content marketing, and site speed. All of these aspects of a website are better when a custom designer crafts them. Many companies that offer custom web design also specialize in SOE services, giving them the necessary knowledge and experience to optimize your website as they design it.

You can’t trust just anybody to design your website. You need a designer with the right skills to give you a site that will boost your business’s growth for years to come. Contact Studio98 today to learn more about custom web design services and how your company can benefit from them.