When you’re new to the world of online marketing, SEO, PPC, and social media can all start to blend together. While each of these types of marketing serves distinct functions when it comes to your business, they all play a part in forming a cohesive digital marketing strategy.
Pay per click (PPC) is a great solution if you want an instant boost of traffic to your website. However, it’s not a long-term solution because of the cost.
Running PPC ads alongside your social media and content efforts can help you get initial leads for your business then grow your pipelines for better-qualified leads.
However, you can easily waste your budget if you set your campaign up incorrectly.
Check out these PPC solutions that can help you manage your PPC campaigns and use your budget effectively.
If you’re not doing PPC on Google, you’re doing it wrong. Over 63% of searches happen on Google each month. That’s 14.9 billion monthly searches.
Google AdSense is the platform you will use to create and preview your paid ads. It’s one of the easier PPC solutions to master and it has tons of advertisers in its network.
Once you login to the platform, you’ll choose the type of ad you want (search or display), your headlines, tagline, and URL you want the ad to direct the user to.
Google Trends is an oft-overlooked PPC tool. You can use Google trends to better plan your budget, target by location, and expand your keyword ideas.
For budgeting, Google Trends will show you YoY trends for search volume for certain terms. If one has been decreasing, consider lowering the budget for that term.
Use Google Trends to determine geographical interest in your search terms. You can also use it to generate more keyword ideas.
Facebook has its own internal ads platform which you can use to reach a different set of potential consumers. Facebook is a powerful ad platform if you sell consumer goods.
The ads platform is fairly easy to use. You’ll write your content, target your audience, and decide where you want your ad to be placed.
While tons of searches originate from Google, there are reasons to advertise on Yahoo and Bing. If you use Google Analytics for your website tracking, you might realize that a fair amount of search volume originates from one of those search engines.
Media Net is the ads platform for Yahoo and Bing. If you determine those search engines are worth the time for your business, you’ll need to use this platform.
You should never operate your PPC campaigns in a vacuum. You need to do competitor research.
SpyFu is a handy tool that allows you to compare how much traffic you’re getting on your ad spend versus your top competitors. It also compares the keywords you use and shows any overlaps in ads.
With this information, you can see which ads are successful for your competitor and learn how to differentiate your ads.
More PPC Solutions to Explore
There are tons of PPC solutions and tools out there that are handy for any business. You’ll find they range from free to over $100 per month for a license.
As you learn about PPC, you’ll find having a variety of tools in your arsenal can help you master it faster.
Of course, sometimes you need professional help. Click here to learn more about our PPC service.