The Power of Visual Hierarchy

One problem I see all too often in websites is the failure to use good hierarchy. Visual hierarchy is the most important principle of web design. It’s the order in which the human eye perceives what it sees. Essentially which things visually stand out as having the...

Driving Traffic and Staying Balanced

Recently I listened to an article on NPR’s afternoon show “Here and Now” about how click-baiting will affect the world of journalism. Click-baiting is when you use an eye catching picture or link that encourages people to click on it to view more info.It addressed...

Responsive Web Design

What is “responsive” web design? What does it mean when someone says my site is “responsive”, or “mobile friendly”? This is a questions I get asked almost everyday by clients. We created all of our websites to be responsive. This is a newer technology, so not everyone...

If You Build It, Will They Come?

That’s a good question. Sometimes “they” do and sometimes “they” don’t. As I kid I remember watching a movie where a farmer built a baseball field in his corn crop. He only did it because he wanted a specific someone to come, and he...

USEFUL WEB DESIGN TERMS

The key to creating a website you love is being able to communicate your vision. When you aren’t familiar with a lot of the web terms, sometimes this can be a difficult thing. Here are some useful terms from Smashing Magazine that will help you communicate your vision...

Don’t Be Defined By Mediocrity

One of the things as an Account Rep that I come across is a client showing me a competitor’s site or a site of someone in their industry that they like or want to be like. This can serve as a good and a bad thing. The good of this is that we as designers and...

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