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Elements of a Website

Below are descriptions of what the different parts of a website page are and what they do. It helps to know what these are properly called and how they can improve a page on your website. By knowing what each section and button does on your website, it helps that much...

Why Choose a Custom Website

Why should you choose a custom website versus a $60 or $80 template that you can set up yourself? Like many things, the answer really depends on several factors. Mostly it depends on where you are at in your company and what you are trying to accomplish from a...

Architecture of Your Website

The overall architecture of your site affects your users’ ability to find the information they are looking for and engage with your business effectively. How do you know if your site has information architecture problems? Ask yourself these questions: From the home...

Working With Your Design Team

So you’ve decided to create or redesign your website and have chosen a design company…what now? The first thing that you need to do is get in contact with your design team. There are a few things to keep in mind though when you are working with them. The first...

The Power of Visual Hierarchy

One problem I see all too often in websites is the failure to use good hierarchy. Visual hierarchy is the most important principle of web design. It’s the order in which the human eye perceives what it sees. Essentially which things visually stand out as having the...

Driving Traffic and Staying Balanced

Recently I listened to an article on NPR’s afternoon show “Here and Now” about how click-baiting will affect the world of journalism. Click-baiting is when you use an eye catching picture or link that encourages people to click on it to view more info.It addressed...

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