5 Reasons Why You Need a Mobile Optimized Website

Have a hard time driving traffic to your website? Looking for a convenient, easy way to increase its visibility online? Or perhaps you want more sales and leads?

In this case, make sure your site is optimized for mobile devices. A responsive design can take your business to the next level.

Global mobile traffic increased by 63 percent in 2016, and over 18-fold over the past five years. About 60 percent of U.S. customers check out products and compares prices from their smartphones.

If your website isn’t mobile-friendly, you’re losing potential clients. Just take a look at popular brands and corporations. All of them have responsive websites that look great on any device, from computers to smartphones and tablets.

Still not convinced? Here are five reasons why you need a mobile optimized website:

Reach More Customers

In today’s digital era, customers spend more time online on smartphones than PCs. About eight out of 10 people will leave a website that doesn’t display well on mobile devices.

Considering these facts, it makes sense to optimize your site for smartphones and tablets. This way, you’ll reach a wider audience and get more sales.

Increases Your Revenue

More sales equal higher revenue for your business. In 2017, 34.5% of U.S. retail eCommerce revenue came from mobile sales. This number is expected to reach 53.9 percent by 2021.

A mobile optimized website can skyrocket your conversion rates and total revenue. It’s a small step considering the benefits.

In fact, many successful retailers, such as Zappos and IKEA, are known for offering a mind-blowing mobile shopping experience. If you want to grow your business, you should do the same.

Get More Traffic

Mobile-friendly content performs better in search engines. Thus, it gets more traffic and backlinks.

Studies show that switching to a responsive design can increase traffic by over 30 percent.

The more people find your website online, the more likely they are to buy. High traffic can also increase brand awareness and give your business a competitive edge.

Boost Your Search Engine Rankings

The search engines tend to favor mobile-friendly websites. In 2016, Google has launched a new algorithm that gives a ranking boost for responsive sites in mobile search results.

Not sure how optimized your website is for mobile devices? Take Google’s Mobile-Friendly Test to find out!

Depending on your technical skills, you can either hire a professional or optimize the site yourself. SEO experts know the ins and outs of mobile optimization, and can help you avoid costly mistakes.

Plus, mobile pages require different strategies compared to desktop landing pages. They need to load faster, have bold CTA buttons, and include shorter headlines. Not to mention the image size requirements and minimalist design.

Boost Your Social Media Presence

About 80 percent of social media time is spent on tablets and smartphones. If your website isn’t optimized for mobile, customers will have a hard time sharing your content on social networks.

Since Google uses social media signals as a ranking factor, a poorly optimized website will rank lower in search results. It will get fewer shares and likes, less traffic, and less exposure.

Grow Your Business with a Mobile Optimized Website

As you see, a responsive website can boost your business on every level. You’ll not get higher traffic but also strengthen your brand and online presence.

On top of that, mobile optimization is convenient. A skilled SEO professional can optimize your site for mobile devices in no time. Think of it as an investment in your business.

So, what are you waiting for? Contact us today to get started!