by Studio 98 Consulting | Mar 29, 2016 | Marketing Strategies
Search engine optimization (SEO) is no longer a choice for businesses interested in competing in the online arena. Without optimizing, it’s almost impossible to be found by consumers interested in your goods or services. Unfortunately, there’s still a...
by Studio 98 Consulting | Mar 27, 2016 | Marketing Strategies
There’s something of a science to selecting the keywords to use in content and in meta data as a way to attract targeted customers, and it starts and ends with understanding how people search for information and ultimately find you. As a business, you need to...
by Studio 98 Consulting | Mar 25, 2016 | Marketing Strategies
Choosing a web hosting service can be an afterthought for many websites. It’s common to think all providers are the same, so it’s not uncommon for people to simply choose based on costs. However, there are a lot of factors that are important to consider to...
by Studio 98 Consulting | Feb 23, 2016 | Marketing Strategies
The R-rated movie Deadpool proved that smart use of social media marketing can pay off handsomely – to the tune of $130 million in the opening weekend! There gross is now up to $325 million. How did a movie about a relatively unknown Marvel comic character become so...
by Studio 98 Consulting | Nov 6, 2015 | Marketing Strategies
There is a lot to know about the subject of SEO and PPC advertising. First of all, they are two totally different services but they can be used together to produce effective marketing campaigns for your business. Here’s a basic overview: SEO (or Search Engine...
by Studio 98 Consulting | Oct 30, 2015 | Marketing Strategies
What are SEM and SEO? Is There a Difference between them? SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the most important subjects in online marketing. How do they work and what do they do? To answer those questions we should take a...