by Studio 98 Consulting | May 6, 2016 | Marketing Strategies
If you are relatively familiar with search engine optimization (SEO), as many business owners are these days, then you are likely aware of black hat SEO, including practices that result in unfair or unearned rankings with search engines. Practices like linking schemes...
by Studio 98 Consulting | Apr 25, 2016 | Marketing Strategies
If you take advantage of premium SEO services, then you know that content is king these days. A few years back, in an effort to ensure that search users were getting the most relevant, timely, and high-quality content in response to their queries, Google cracked down...
by Studio 98 Consulting | Apr 17, 2016 | Marketing Strategies
Weblogs, what we now simply refer to as blogs, started as a way for people to share their thoughts on topics they were passionate about. Blogs were meant to reach others, share information and opinions, and create online communities of like-minded individuals. It was...
by Studio 98 Consulting | Apr 1, 2016 | Marketing Strategies
There’s an expression in sales that makes for a great opening sentence: ‘Make sure your pipeline never runs dry.’ No, the expression isn’t talking about an actual pipeline, but rather it refers to generating leads. As a businessperson, if you...
by Studio 98 Consulting | Mar 31, 2016 | Marketing Strategies
Online outreach and marketing campaigns can involve any number of moving parts, but one of the best ways to get started or to increase your traffic and conversions is with pay-per-click (PPC) advertising. If you want the opportunity to reach a lot of people without...
by Studio 98 Consulting | Mar 29, 2016 | Marketing Strategies
What’s with social media, anyways? Between Facebook, Instagram, Twitter, Snapchat, Periscope and many, many more platforms, it can be hard to stay organized! The truth is, social media is the future and those that are able to harness the powers of social media...
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