Can We Be Too Social?

One of the things I hear as an Account Rep from many of my clients is that they want to be plugged in to social media, which I think is fantastic. Being tied in to everything social media has to offer is a great idea for many reasons, most of all brand recognition and...

Don’t Fall for SEO Mumbo Jumbo

Don’t get me wrong, SEO is a real subject with real value. But in reading proposals from company after company with phrases stating that they will “navigate the complexities and challenges of building a strong online presence” or that they can “build-­‐out your brand...

Is Going Local Better?

When asking yourself if local is the better choice consider the following. I got off the phone with someone recently that told me, “I want to go local because we hired someone and they moved away and now we can’t get ahold of them.” Or sometimes I...
Outsourcing Advantageously

Outsourcing Advantageously

Good outsourcing requires solid fiscal knowledge of a variety of locales. Word on the street says that outsourcing is the most profitable and practical way to cut costs and efficiently handle small and large workloads with minimal risk. Before taking the plunge for...

Efficiency Part 1: The Rudiments

In an age of electronic gadgetry and wizardry, it is easy to get distracted. Ensuring maximum efficiency while producing solid results should be in the mind of every individual within a company. Being efficient requires discipline and creative thinking. You will need...