It doesn’t take much to scare away potential customers. Up to 75% of online users never scroll past the first page of a search engine and 84% of consumers will abandon a purchase if a website doesn’t seem high-quality.
That being said, it’s important for your website to be as up-to-date as possible to keep up with your target audience. But how do you know if your custom website design just isn’t cutting it with your consumers?
Here are some major warning signs that your custom website needs a serious upgrade.
Your blog contains outdated industry information
One of the most important factors when it comes to search engine optimization is quality content. It isn’t enough to incorporate target keywords into your writing. You also need to stay on top of what’s happening in your industry.
High-quality content can actually boost your blog’s traffic by up to 2,000%. When your blog is in good shape, it tells your potential customers that you’re an industry leader and you know what you’re doing. It also tells Google’s search engine crawlers that your website is worth ranking higher for those potential customers to find you.
Online users don’t stay on your site for long
If data analysis shows that you’re getting leads, but those leads don’t stay on your website for longer than a minute, there’s something seriously wrong with your site that needs fixing ASAP. In these cases, the problem is most likely functional or aesthetics-related.
For instance, a potential customer won’t want to stay on a website if the colors or text used on the site hurts their eyes or the information is difficult to read. Likewise, a potential customer won’t be able to stay on your site if they can’t find where they need to go to. Google Analytics can help give you some insight into why you have a high bounce rate.
Your design is too cluttered
It makes sense that you want to give your target audience as much information about your business as possible. But too much text can be overwhelming.
Make sure that your custom website has a clean design. Break up the text with white space, images, and sections. Just don’t include so many breaks that the design looks bad. A professional web design company can help in this area.
If you’re seeing less traffic and conversions than usual, it may be time for your custom website to get an upgrade. The good news is that Studio98 offers website design and SEO services to get your custom website in great shape again. To learn more about our premium web design services or our online lead generation services, contact Studio98 today.