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Web design and SEO service companies across the world have plenty in common, but nothing so salient as this one irrefutable fact: everyone’s vying for top spots and multitudes of clicks on Google’s search engine. Wondering why Google pay per click marketing (PPC) is so important to your company’s marketing strategy? We’re here to let you know.

Google PPC marketing exists on Google’s AdWords platform. From which, billions of companies are bidding on one thing: clicks. Google PPC marketing strategies know that among the billions of people searching for things if those people click on a certain ad and end up on a certain website, it will likely lead to a sale.

Why is Google PPC so important? You probably already have an idea or two.

Google Is Huge

Calling Google huge is an understatement. The word Google was added to the Merriam Webster Dictionary as a definition of searching for information through the Google search engine. When people need to know something, they Google it. Want to buy something? Google. Curious about nearly anything? Google will find something. It’s because of Google’s vast reach that Google PPC advertising is so important. If your ads are on Google, you’ve already exposed your website to billions of people across the planet. Why would you skip out on that?

Easily Tailored Product

Google PPC advertising can be customized to the liking and budgets of companies of any size. There are so many data points that you can apply to your Google PPC marketing campaigns that it can seem overwhelming. However, the ability to tailor their advertising platform to the specific needs, targets, budget, size, goals, etc. of your company makes it an incredible tool to have at your disposal. The best part is that it can grow with you and change with you, too.

Complements SEO

Professional SEO marketers know the dynamic power duo of good SEO and a well-formed Google PPC campaign. Sometimes first page ranking with SEO alone is a difficult thing to achieve. With Google PPC advertising, your chance of hitting the first page of search results increases greatly. Use the two together to ensure your product gets the exposure it needs.

Google gets approximately 63,000 searches per second. It’s silly, and almost harmful, not to have viable Google PPC advertising to take advantage of this as part of your marketing strategy in 2019. Not sure where to start? The premium SEO services and digital marketing know-how of Studio 98 are here to help. Contact us and let’s get your marketing strategy on the right track.

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