Suggested Budget for Paid Ads and Timeline to Get Results

by Studio 98 Consulting | Apr 27, 2023 | Marketing Strategies, Online Marketing, PPC (Pay Per Click)

Introduction In today’s digital era, advertising has become an essential part of every business’s marketing strategy. Paid ads are one of the most effective ways to increase brand awareness, drive traffic, and generate leads. However, creating a budget and...

How Does Online Advertising Work?

by Studio 98 Consulting | Apr 26, 2023 | Marketing Strategies, PPC (Pay Per Click)

Online advertising is a powerful tool that can help you reach your target audience and grow your business. But how does it work? In this article, we’ll break down the basics of online advertising and explore the different types of ads you can use to reach your...

Top Social Media Trends in 2023 You Should Know

by Studio 98 Consulting | Dec 29, 2022 | Online Marketing, PPC (Pay Per Click), SEO

Social media is the most important marketing tactic for businesses. It’s hard to imagine a business that implements no strategy for social media. Yet, it’s also hard to find a good social media strategy. What trends should we focus on, how do we implement...

SEO or PPC: Which Makes Sense For You?

by Studio 98 Consulting | Jan 5, 2022 | PPC (Pay Per Click), SEO

The world of digital marketing is a network filled with tools, terminology, and acronyms—SaaS, CMS, KPI, UX/CX, and more. But they all play a significant role in the fabric of this ever-evolving media landscape. Here at Studio98, we can guide you through determining...

3 Benefits of Using Expert PPC Management That Will Benefit Your Small Businesses

by Studio 98 Consulting | Feb 5, 2020 | PPC (Pay Per Click)

Small business owners often try to wear many hats to save money. While large companies can have entire departments dedicated to accounting, marketing, and human resources, the small business owner will often take on all these roles rather than hiring someone or...

Foundational Pay Per Click Marketing Metrics You Can’t Afford To Ignore

by Studio 98 Consulting | Nov 27, 2019 | Marketing Strategies, PPC (Pay Per Click)

Human beings like to do a little research before they buy something. We’ve all been there at some point or another. In fact, more than 80% of people will poke around online before making a substantial purchase. It’s second nature to see something, take...