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SEO or PPC: Which Makes Sense For You?

The world of digital marketing is a network filled with tools, terminology, and acronyms—SaaS, CMS, KPI, UX/CX, and more. But they all play a significant role in the fabric of this ever-evolving media landscape.

Here at Studio98, we can guide you through determining which digital marketing tools can work best for your enterprise. We have experience with many aspects of this field, including the tactics mentioned above and many others.

Read on to learn more about these robust marketing programs and how they can help your business thrive and grow even more.

What Are SEO And PPC?

Search Engine Optimization (SEO) is the practice of making your website appear in multiple search engines across the web. Search engines receive around 63,000 searches every second, often from people wishing to find information about products and services; which means businesses need to be investing in SEO to ensure favorable rankings amongst their competitors.

Another form of digital advertising, pay-per-click (PPC), involves the advertiser paying a fee every time someone clicks on their ad—hence the name. This method is best to increase sales, generate leads, and promote brand awareness.

The price for a sponsored ad is nominal, but by using this method, your website can come up for a person searching for your goods or services, and they then could spend hundreds of dollars, mitigating the initial cost of your PPC ad.

Which Method Will Work Best For You?

These digital marketing techniques each have many advantages, so it can be challenging to decide which one would work best for your business. A combination of both is always a good strategy to see which is most effective for your business when first getting started. Our team can help you take a deep dive into the statistics associated with these systems.

If your website has e-commerce options available, PPC may be a more fruitful option because leading clients directly to your site can result in them purchasing from you, which will help your bottom line.

81% of people perform online research before making a large purchase—that’s huge! If your site is listed anywhere besides the first two pages of a search engine, the likelihood of people finding you is slim. With an SEO strategy, we’ll work with you to develop a formula that gets you seen online. From your web copy to blogs to other related campaigns, we’ll help you get discovered with keywords and more.

Why Work With Studio98 For Your Digital Marketing

In short, our team at Studio98 is passionate about helping people. That’s why we offer a variety of services, including but not limited to:

● Marketing Evaluation,
● Custom Website Design,
● Search Engine Optimization,
● Paid Advertising,
● Hosting and Support,
● Custom Software and Mobile Apps.

We also have supplemental services that include copywriting, email marketing, and more. We can tell you how much value you get from working with our team of experts but don’t just take it from us.

To expand your digital offering, get in touch anytime with further questions. We’d be thrilled to get started.