Top Social Media Trends in 2023 You Should Know

Social media is the most important marketing tactic for businesses. It’s hard to imagine a business that implements no strategy for social media. Yet, it’s also hard to find a good social media strategy. What trends should we focus on, how do we implement them, and most importantly, how will social media change next year? Here are some trends that should dominate your marketing approach in the coming year.

Personalized Ads: Higher Attention

This year, social media trends are all about personalization. Personalized ads have become a staple of Facebook, Twitter, and Instagram feeds. The theory is that if you see an ad for something you’ve recently searched for or clicked on, you’ll be more likely to click on it again. But what does this mean for advertisers? As a business, you can use this information to target specific groups of people with your products and services—but you need to be careful not to alienate other potential customers who wouldn’t respond well to this type of marketing strategy.

Short Videos Will Be The New Normal

Videos have been around since the dawn of time (or at least since YouTube was founded), but they’ve become especially popular on social media platforms like Facebook and Instagram due to their ability to capture viewers’ attention through motion graphics and audio cues. People are spending more time watching videos on social media than ever before and they’re sharing them too. This means that shorter videos will be more popular in 2023 than long-form videos were in 2019, because they’re easier to watch and digest quickly. We’ve seen people using Vine and Instagram Stories as a way to share short clips with their followers—and it’s working! It’s fast, it’s easy, and it’s fun for everyone involved.

Social SEO will replace hashtags

Hashtags have been around for a long time now, but they’re starting to feel outdated compared to social SEO. The idea is simple: you want your posts to rank higher in search engines like Google, so you want them to be found by more people who might be interested in what you have to say or sell on your site. Using keywords in your posts can help boost this along with other factors such as how many shares & likes each post gets over time.

LinkedIn: Not Just a Job-finding Platform Anymore

LinkedIn won’t just be a place where you go looking for jobs anymore—it’ll also be an important tool for building relationships with potential business partners and influencers. LinkedIn has grown into a go-to platform for people looking for jobs, but it’s also becoming a place where businesses can build relationships with potential customers and recruit employees from around the world—not just hire locally!


Social media and all its iterations have played a massive role in shaping our lives and direct communication between persons—not to mention big brands as well! But for this, it is essential to have a high-value name that everyone recognizes. The time is right for you as an ambitious business owner to jump onto the bandwagon and contact the specialists at Studio98 to get your socmed strategy on track for 2023’s big wins!