Suggested Budget for Paid Ads and Timeline to Get Results


In today’s digital era, advertising has become an essential part of every business’s marketing strategy. Paid ads are one of the most effective ways to increase brand awareness, drive traffic, and generate leads. However, creating a budget and timeline for paid advertising can be a daunting task, especially if you’re new to digital marketing. In this article, we will discuss the suggested budget for paid ads and the timeline to get results, ensuring you make the most out of your advertising efforts.

How much should you budget for paid ads?

Determining how much to budget for paid ads depends on several factors, including your industry, audience, and competition. As a general rule of thumb, businesses should allocate between 5-10% of their gross revenue to their marketing budget. However, this amount can vary depending on the size of the business, the marketing objectives, and the desired ROI.

Factors to consider when setting a budget for paid ads

Several factors can influence the amount you need to budget for paid ads. These include:

  1. Industry: Some industries have a higher cost per click (CPC) than others. For instance, the legal industry’s CPC can be as high as $6 per click, while the entertainment industry’s CPC is around $0.50 per click.
  2. Competition: The more competitive your industry, the higher the cost of paid advertising. The cost of paid ads in the healthcare industry, for instance, is much higher than the cost of paid ads in the education industry.
  3. Audience: The size of your target audience can also influence the cost of paid advertising. The more niche your audience, the more you may need to pay to reach them.

Timeline to get results from paid ads

The timeline for paid advertising results depends on several factors, including the platform, the industry, the ad format, and the targeting. Generally, businesses can expect to see results within a few days to a few weeks.

Factors that affect the timeline for paid advertising results

The following factors can influence the timeline for paid advertising results:

  1. Platform: Different platforms have different algorithms and ad-serving methods, affecting how quickly you can get results. For instance, you may see faster results with Facebook ads than with Google Ads.
  2. Industry: The competition in your industry can also affect the timeline for results. If your industry is highly competitive, it may take longer to see results.
  3. Ad format: Some ad formats, such as video ads, tend to perform better than others, such as image ads. The ad format you choose can affect the timeline for results.
  4. Targeting: The more specific your targeting, the longer it may take to see results. However, the results may also be more effective in the long run.


In conclusion, paid advertising can be an effective way to reach your target audience and achieve your marketing objectives. By setting a well-planned budget and timeline, you can ensure that your paid advertising efforts are effective and cost-efficient. Remember to consider the factors that can influence your budget and timeline and adjust accordingly. As a leading digital marketing agency, Studio98 is here to help you achieve your advertising goals. Contact us today to learn more about our services.