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I'm sure you have heard the buzz word, lead generation, but what is a lead and what is lead generation? A lead is a person who has indicated interest in your company's product or service in some way, shape or form. Lead generation is a process of attracting and converting prospects into a lead. Now, I'm sure you're thinking, but how? There are many ways to generate leads and each business has different avenues to create them. Check out our video on what Studio98 can do for your business.
Lead generation is about creating want from potential customers for your product or services. It's not about cold calling, it's about creating interest through offering helpful tips, education, ideas and much more.
It's how to surgically target your audience places they visit on the web.There are multiple forms of lead generation, from targeting specific companies and contacts using personalized messaging, to wide spread marketing campaigns. If you want more traffic to your website, blog, app or store, then lead generation is for you. More traffic equals more customers.
First, we survey who your target audience is. This is the most important step. Who purchases your product or service?
Second, we develop a marketing plan that gets your business in front of your target audience.
It can be done through many different avenues, below are few that we use:
Our clients have experienced exponential growth in revenue and size by using our services. Check out the feedback from some of our clients.
" From April to May we had a 300% increase in traffic when compared to February to March!" HF
" We are doing even better than last month. I also noticed an increase in contacts here at the office, both by email and phone!" JM
"It's been less than 3 months and the sales that are coming in from PPC are almost too much to handle!!" HF
"Biggest single sale from the website so far."JG