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Why Your Custom Website Absolutely Needs To Be Responsive
You've logged onto your website recently, right? Did you log on from a laptop, tablet, or your smartphone? Hopefully, you use all three to check your site often. Why is this important? After all, you have a team of people working under you to make sure everything's...
How Does PPC Work? The Newbie’s Guide to Paid Digital Marketing
How does PPC work, anyway? Pay per click advertising is a massive industry. In 2017 alone, 7 million advertisers spent over $10.1 billion on PPC ads. It begs the question: why are so many people spending big bucks on this form of advertising? The easy answer? It...
Facebook Isn’t Enough: Why Small Businesses Need a Custom Built Website
When you're first getting your business started, there's so much to consider. Between your business plan, your funding, your initial marketing, and more, you're stretched as thin as it gets. In all the chaos, many business owners decide they don't have time for...
7 Compelling Reasons Why You Need a Mobile Friendly Website in 2019
On average, people are spending 5 hours on their smartphones a day. And no, it's not all just YouTube cat videos (though there is lots of that). More than half of smartphone users have discovered a new company or product when searching on their smartphones. Having a...
Seven Hot Tips to Find the Perfect Professional SEO Firm for Your Business
You've launched your site, but the internet is indifferent. You have fifteen visitors to your site a day, and most of those numbers are from your mom. If this sounds like you, it's time to hire a professional SEO firm. SEO is integral in getting people to visit your...
Need More Leads? The Benefits of Hiring a Lead Generation Business
There are thousands of blog posts trying to help businesses create new and creative ways to generate leads. Business owners should be more active on Twitter. Wait, no, they should be guest blogging. Wait, no, they should be... It's hard to keep up with all the trends,...
Rank Like a Rockstar: 4 Essential Organic SEO Tips
Search engine optimization has been the marketing gold standard for years, and that's not changing anytime soon. In fact, 2018 has been a year of change and evolution for professional SEO practices. To keep your brand viable, you'll need to perfect the latest and...
Bad Website Design: Avoid These 5 Common Website Design Mistakes
At this moment, there are 1.91 billion websites online. That number is growing every second. What does that mean for your business? It means that there is little room for error when it comes to your website's design. Because let's face it, with the number of choices...
PPC ROI: How to Calculate Your Return on Ad Spend
There are dozens of companies that spend billions of dollars on ads every year, but not all of us have that luxury. Given that most of those brands begin with a head start, they don't have to fret when calculating their return on ad spends. They can spend as much as...
Why the Best Responsive Websites Rank Higher on Google
If your website's not responsive, half of your audience won't be able to see it well. For visitors to easily view your website from any device, it must be responsive. But that's not the only way it helps your site get seen. The best responsive websites actually rank...
4 Key Steps for an Effective Lead Generation Process
While many experts debate the value of chasing leads, most of their issues come from spending too little time getting to know your leads. However, if you really understand the lead generation process, you realize what a large portion of it depends on getting to know...
Don’t Fall for SEO Mumbo Jumbo
Don’t get me wrong, SEO is a real subject with real value. But in reading proposals from company after company with phrases stating that they will “navigate the complexities and challenges of building a strong online presence” or that they can “build-‐out your brand...
Don’t BYOD (Bring Your Own Design)
This is a term we have often come across on the back of hastily written party invitations. To me it generally signifies the task or activity you are planning to attend is on a budget or planned only insofar as “getting together”. This is perfectly fine and acceptable....
How Many Agencies Does It Take To Screw In A Lightbulb?
When it comes to getting something done I believe in the most direct and high quality approach to completion (doesn’t everyone?). When you add committees and large amounts of red tape, it’s been known to slow down a project and even lower the overall quality. If you...
Why Do I Need A Blog? This Is Not a Stupid Question
If you live in the world of search engine optimization and online marketing you probably know the importance of a blog and can’t imagine why someone would choose not to have a blog about their business or industry.The concept of a blog may be less obvious and much...