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Practical Guides and Industry Analysis to Help Your Business Run Smarter

Marketing Attribution Models Explained

Marketing Attribution Models Explained

The internet offers untold opportunities for businesses to reach and track consumers. Your custom website design is only the beginning, allowing you a platform with which to virtually interact with customers. From there, you'll hire premium SEO services to optimize...

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Mobile Marketing Trends You Shouldn’t Ignore

Mobile Marketing Trends You Shouldn’t Ignore

According to a report by comScore, consumers create 60% of all online traffic on their mobile devices (smartphones and tablets).This number is an increase of 10% from the previous year's figures. This means businesses looking to gain ground in the online arena must...

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6 Common Marketing Mistakes That Can Hurt Your Business

6 Common Marketing Mistakes That Can Hurt Your Business

If you're putting money toward lead generation and marketing services, you need your efforts to show a return on investment. Unfortunately, you could find yourself making common blunders that not only derail the success of your campaigns, but hurt your business in the...

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5 Ways to Generate More Leads With Your Blog

5 Ways to Generate More Leads With Your Blog

You can funnel a lot of money into custom web design, SEO, and marketing services in order to generate leads and make other conversions. However, you're missing a major opportunity to connect with consumers if you choose to forego an on-site blog. The problem is, most...

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Advantages of a Custom Website for Your Business

Advantages of a Custom Website for Your Business

There are a couple of different ways to go about building your business website. For the busy, modern business owner, templates are certainly appealing. They offer a convenient and cost-effective alternative to hiring a professional web designer. Unfortunately,...

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6 Useful Email Marketing Tools

6 Useful Email Marketing Tools

As the Internet and digital sphere has evolved and transformed over and over again in the short time that it has existed as the centerpiece in our lives and in society, certain forms of marketing have persisted in their importance. Even with the dominance of social...

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5 Key Factors That Influence Your Website User Experience

5 Key Factors That Influence Your Website User Experience

You would think that, after the rate at which the internet has come to define the cultural experience of modern society, the understanding of what makes a fun and usable website would be pretty well understood by people who create websites. Often times it is, but...

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Building Trust and Credibility With Content Marketing

Building Trust and Credibility With Content Marketing

How important is it to build credibility and trust for your business? It is absolutely essential. Content marketing is how you, as a business owner, blogger, or service provider, capture the respect of your audience and engage them so as to persuasively direct them to...

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5 Ways to Repurpose Blog Posts to Boost Traffic

5 Ways to Repurpose Blog Posts to Boost Traffic

Whether you are writing a blog for the direct purposes of getting new subscribers and building an audience, or whether you are blogging more to advertise custom web design, or premium SEO services, or lead generation, your content is the key to expanding your...

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How to Create a Successful Influencer Marketing Campaign

How to Create a Successful Influencer Marketing Campaign

Social influencers have become an important part of the social media landscape, racking up legions of followers through a combination of social media savvy, accessibility, and providing a unique and often spirited point of view. Businesses are tripping over themselves...

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How to Create a LinkedIn Marketing Plan for Your Business

How to Create a LinkedIn Marketing Plan for Your Business

You've hired a professional for custom website design and a firm that offers premium SEO services. You added listings to directories, signed up for Google's AdSense, and started building an organic network of high-quality links. What's next for your online business...

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