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How to Write Better Online Marketing Content
The phrase "content is king" has gone way beyond beating a dead horse at this point. By now everyone is well aware of the role relevant, engaging, optimized content plays in marketing strategies. The only real question is how to create the content that is going to...
SEO versus PPC advertising
There is a lot to know about the subject of SEO and PPC advertising. First of all, they are two totally different services but they can be used together to produce effective marketing campaigns for your business. Here’s a basic overview: SEO (or Search Engine...
What are SEM and SEO? Is There a Difference Between Them?
What are SEM and SEO? Is There a Difference between them? SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the most important subjects in online marketing. How do they work and what do they do? To answer those questions we should take a...
You’re Getting Outside Funding, What Do You Do With It?
Recently I was dealing with a company called Kabbage that arranges and supplies loans to small businesses. In dealing with them I started thinking about tips that might apply to the businesses in the process of finding funding either to salvage or start a business,...
Modern Marketing, Adapt or Face Extinction
I was looking up statistics on small businesses the other day and found a statistic that came as something of a surprise to me. Did you know that over 500,000 new businesses are started every single year in the U.S.?* Another fact you might not realize is that by this...
Choosing the Right Stock Image
Professional photographers are wonderful, but they aren’t always in the budget. Thankfully, Studio98 has access to stock photography. However it is possible to overuse stock photography, or choose photos that don’t work for your brand. Here are some tips when...
What is a Home Page and What Should Be On It?
What is a Home Page? Your Home Page is usually the first thing people see when they come to your website. It’s also one of the most important pieces of your online presence. Home Pages can be designed in many ways, using many styles, but there are certain exact things...
How To Not Waste Money Using Pay Per Click
How To Not Waste Money on a PPC (Pay Per Click) Campaign I have done hundreds of analyses on Google Adwords campaigns that were being managed either by other PPC companies or the clients themselves. Doing so I have noticed a mistake people make continually, either...
Good Photos Make a Design Great
The right photo takes a good design, and makes it stunning. Sometimes the right photo is the solution to the “Something is missing” problem. Here is a list of things to look for that make a good photo: Contrast – Contrast is the number one thing that attracts the...
How Do You Know If Your Marketing Is Effective?
So...how do you know? If you don’t keep track of certain key facts and figures, the answer is...you don’t. With today’s technology you are able to track marketing expenses and returns down to the penny. However, a vast majority of companies using modern marketing...
Website Flow
All websites have goals. You want your viewer to notice the most most important information first. You want people to be presented with the right information at the right time. One way to achieve that is to control the flow and rhythm of your composition....
Websites Aren’t Enough, Why You Need Marketing
Everyone knows you need a great website. But what comes after that? Building the website is kind of like building a brand-new store for your business. You build the store to look as good as possible, you try to make it easy for people to get around in it, you fill it...
What is Font Awesome?
What is Font Awesome and How Can You Use it in Your Website? Do you want to add icons to your website, but don’t know where to start? A great place to look is Font Awesome (Get Font Awesome). These are free icons that can be placed at any size and never lose...
Your Web Presence: The Whole Package
The world we live in revolves around package deals or “combos”. When you go to buy a new computer you usually don’t just buy a keyboard. You usually get a computer with keyboard, mouse, speakers, warranty etc. These are all things you need to make your computer...
Basic Color Theory
Basic Color theory has many different definitions. However, there are two basic areas of color theory that are most important: The color wheel and color harmony The Color Wheel The color wheel is formed in a circle, and based on red, yellow and blue. Both scientists...