The “Wow” factor

Ask any designer their least favorite words, and they will tell you: “We need a design that WOW’s us” or perhaps “Can we make this pop?”.

People don’t always know how to get this WOW factor, but they do know it when they see it.

As design professionals, it is our responsibility to educate our clients and help lead the conversation to accomplish this.

When you boil it down, the WOW comes from impressively communicating the clients unique message.

In order to do this, we get specific changes by working with our clients in order to make it all come together.
Getting examples of sites that make you say “WOW” is a great way start a conversation about what “WOW” means to you.