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Blinded by the Site

Think of that Bruce Springsteen song with a very similar title, but with images on a website.

The great thing about websites is that they are visual aids.

Your audience tends to shy away from lengthy amounts of text and be more attracted to images.

However, there is a delicate balance. Too many images can make you feel like you are playing “I SPY”. Too much text makes you feel like you are reading electronic schematics.

Here are some good tips for making sure you aren’t overwhelming your potential clients:

Use images that don’t have a lot going on. You don’t want your audience to feel like they are looking through “Where’s Waldo?” whenever they visit your site.

  • Make sure the images you use do not clash with your websites color scheme or look and feel.

Stock images with people wearing neon attire belong in the 80’s, not on a high-end B2B website(unfortunately, irony doesn’t pay the bills).

  • Use your images to coax your reader into continuing down your page and reading more content.

Its sorta like tricking your dog into taking his medicine by hiding it in a hotdog.

  • When in doubt, ask a designer.

These guys are pro’s. They spend all day everyday making things look good. Rely on them for good images

If you keep these points in mind you will have a visually appealing and well balanced website.