by Studio 98 Consulting | Feb 7, 2018 | Marketing Strategies
In today’s Internet-driven society, you’re aware that your business’s success depends on a solid online presence. You’ve heard about Search Engine Optimization (SEO) services, and you know you need to invest in them. With proper SEO practices,...
by Studio 98 Consulting | Jan 31, 2018 | Marketing Strategies
As technology becomes smarter and more capable, the checks and balances also evolve alongside it, keeping progress in line. For example, as businesses fight for top spots on Google search result pages, the engine is weeding out bad sites. One of the most important...
by Studio 98 Consulting | Jan 30, 2018 | Marketing Strategies
The initial goal of your business website is to get you in front of more eyes and attract visitors. But if those visitors aren’t becoming new leads, your website is only doing half of its job. It may be time for an overhaul. When it comes to interacting with the...
by Studio 98 Consulting | Dec 14, 2017 | Marketing Strategies
Since 2018 is going to be the year of micromarketing, what can you do to get in on the action? Micromarketing focuses on quality over quantity. It targets a small audience in a niche market. The effect, though, can be anything but small and will increase your presence...
by Studio 98 Consulting | Sep 29, 2017 | Marketing Strategies
You want an engaged consumer base. Interactive content generates twice as many conversions as passive marketing. This makes sense: people want to play with everything today. From video games to social media, this desire to be a part of something will drive your...
by Studio 98 Consulting | Sep 22, 2017 | Marketing Strategies, Online Marketing
Digital marketing trends and techniques are always changing. What worked for last year’s marketing campaign may not work today. What were once best practices are now tactics you want to avoid at all costs. Staying in the loop of the ever-changing digital...