Since 2018 is going to be the year of micromarketing, what can you do to get in on the action?
Micromarketing focuses on quality over quantity. It targets a small audience in a niche market. The effect, though, can be anything but small and will increase your presence in your local market.
Let’s dive right in!
Read on for our 5 top micromarketing tools for 2018.
1. Master Search Engine Optimization (SEO)
SEO is a powerful micromarketing tool, which ultimately gets your website bumped up on Google’s search engine ratings.
Links closer to the top of the search engine results are the ones that get clicked the most. When you make the most of SEO, you’ll get heaps more traffic to your site.
You can either look into mastering SEO yourself or hire a company to do it for you.
Look for a company with years of experience, proven success, and who’ll work with you individually for the best results.
2. Do Micromarketing Through Explainer Videos
Explainer videos explain a complex product or concept in a simple, clear way.
You can get across in just a few seconds of video the same information would take minutes to read. A well-written explanation post expects the reader to have a degree of knowledge about your product or service, while a video doesn’t.
You’ll also get to get across your brand’s personality through your videos and communicate your company’s persona to your audience.
Look for a company who’ll work with you to create an explainer video that’s tailored to your business’ needs.
3. Live Video Feeds on Social Media
With social media platforms like Instagram now including live video feeds, it’s easy to connect with your audience and get to know their needs.
Remember, your business isn’t all about just making sales; it’s about the people you’re selling to. Think about your consumers – what are their likes, their dislikes? What can you do to give them more of what they want?
A great way to find this out is to do a live video stream and ask them. You could even interview a happy customer or someone else in your industry.
Use these streams to just talk rather than push your business. It’ll endear you to your customers, and boost popularity.
4. Social Media Pages
Use social media to promote your company, boost leads, and gain more traffic to your site.
A stunning example of effective social media management is Pepe Jeans London.
While they already had good sales and an active social presence on Facebook, they realized improving it could raise the company’s profile.
Pepe Jeans started posting localized content specific to certain regions, posting more frequently, and responding to fan comments quickly.
The result? The company saw a 48% increase in engagement on Facebook and 70% more comments! And all at relatively low cost.
5. An Engaging Blog
Your blog’s a major way you’ll connect with your customers, so make sure you have one, and that it’s interesting. Your blog posts are at the heart of your business and are to link to on your various social media platforms.
Write quality, informative content in a fun way, and your followers will look to you as an authority on your market.
This leads to brand loyalty and recommendations. Blogging has very low outgoings, too, which is a bonus when you’re starting out.
The Takeaway
Micromarketing is the way forward and will benefit you and your customers.
With more personal contact with customers, better customer loyalty, and a more in-depth understanding of your customers’ needs, micromarketing helps you connect with your audience and grow your business.
Liked this article?
Why not check out this post on how to make your marketing interactive.