Basic Color Theory

Basic Color theory has many different definitions. However, there are two basic areas of color theory that are most important: The color wheel and color harmony The Color Wheel The color wheel is formed in a circle, and based on red, yellow and blue. Both scientists...

What Makes a Good Logo

What Makes a Good Logo? Having a good logo is extremely important to your business and to the branding of your company’s name, and to attract new customers. When people see an eye-catching logo, it will stand out. What exactly makes a good logo? Your Logo Should Be...

To Slide or Not to Slide

One of the first things many clients tell me is they want one of those “slider” things on their website, something that flashes and gets people’s attention. Usually this is in reference to a set of large images that slide from one image to the next. These are usually...

Why Good Photography is Important

The quality of your website’s photos can make or break the design. Photography is often overlooked, but it is one of the most critical elements on a website. Using the perfect photos makes a tremendous difference in the impression and effectiveness of your website....

Using Design to Grow Your Business

Design is an incredibly powerful tool. When you witness the strength of a design over the long term, you can see how valuable it is. It’s important to invest in good design from the start. These days it seems like everyone from shipping services to your nephew is a...