by Studio 98 Consulting | Nov 13, 2014 | Design
As a designer, I work hard to choose the right colors for a design. I try to spend extra time looking through different places to get an idea of what colors I should be mixing into my design. While many companies come to me with a color palette in mind, there are some...
by Studio 98 Consulting | Oct 29, 2014 | Design
1. Your logo should be simple. Less is more. Nobody wants an ugly logo, and there are certainly rules to having a fundamentally solid logo. Just know that bells, whistles, sparkle, and shine, all missed the cut when the “must include” list was formed. A great logo is...
by Studio 98 Consulting | Oct 28, 2014 | Design
As a project manager during the design part of projects I often get asked by clients how their site will look when they put all of their information in it. In other words, how will the content look? The easiest and best way to customize your content on a website is by...
by Studio 98 Consulting | Oct 1, 2014 | Design
Negative space is the space not occupied with text, images or other visual elements. It is commonly referred to as “white space”, but it doesn’t mean that negative spaces are all white in color. It refers to a space regardless if it is white or not. Many clients...
by Studio 98 Consulting | Sep 24, 2014 | Design
I often ask my clients why they are redesigning their site and get an answer of, “it’s time to modernize”. I also often get asked “How can I grow into this new site?”. As a business you have to design for the present and plan for the future in everything that you do....
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