What Makes a Good Logo?
Having a good logo is extremely important to your business and to the branding of your company’s name, and to attract new customers. When people see an eye-catching logo, it will stand out. What exactly makes a good logo?
Your Logo Should Be Memorable
Your logo should be interesting enough to make a strong impression. It should also be simple enough to deliver a clear message. It should instill a positive feeling in your customers that resonates long after they’ve seen your logo.
Your Logo Should Stand the Test of Time
To be an effective logo, your mark should stay with your business as it grows. A good logo shouldn’t change on a whim. A well-designed, professional logo will continue to be representative of your business for years to come.
Your Logo Should Be Adaptable
You will need to use your logo across many different media, including business cards, websites, icons, and packaging. A good logo must be adaptable enough to work in any situation you encounter. To meet these needs, your logo should look good in black and white as well as in color. In terms of size, your logo should be simple enough to look good small on a business card, yet interesting enough to hold its own on a poster or billboard.
Your Logo Should Be Recognizable
In order to be recognizable, your logo must be distinct, easy to read and comprehend, and unique. Your clients should be able to recognize your logo and associate it with your business.
A good logo is super important to your business. If you don’t have one, or if the one you have doesn’t pass the above tests, it’s probably past time to think about getting it redone.