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5 Web Design Trends Predicted to Dominate 2018

Having a quality web presence is no longer optional. There are currently 3.74 billion Internet users online. Considering that 48% of Internet users claim web design as the most significant factor in determining a business’ credibility, that’s a great incentive to pursue the latest web design trends.

From mobile optimization to vibrant colors, these web design trends will shape the way we look at the world, and our websites, in 2018.

Web Design Trends For 2018

Although we don’t have a crystal ball, we do pay attention to the most cutting-edge and innovative design as inspiration for our custom web design.

While it’s difficult to visualize where the industry might be headed, with the tendency towards disruptive technology and the uncertain future of Net Neutrality, these web design trends have been going strong for a few years now. That’s not likely to change anytime soon.

Trend #1: Mobile Optimization

Android devices surpassed Desktops as the #1 browsing device in April of this year. While desktop browsers have higher conversion rates, optimizing your websites for mobile users can yield a wealth of new customers and clients.

With that in mind, 90% of those mobile users are browsing with apps, so make sure you take that under advisement if you’re catering to the mobile crowd.

Trend #2: Authenticity

An authentic brand voice matters now more than ever, especially in light of all of the revelations of 2017. Customers need to feel that they can trust the brands they’re supporting. They need to make sure they’re supporting causes they believe in and stand behind.

Millennials consider authenticity the #2 most important factor for brand loyalty, right behind loyalty discounts.

To deliver masterful authentic content to your customers, take the time to get to know your company. Define your unique value proposition (UVP) and company ethos and illustrate them with engaging multimedia content.

#3: Innovative Design

There are more business websites on the Internet with each passing year. A generic boilerplate web design simply isn’t going to cut it any longer.

Instead, incorporate custom web designs to help tell your brand’s story and illustrate your character.

#4: Custom Graphics

How many times have you seen the same type of logos and icons for the same kind of companies? Homogeneity is not your friend if you’re trying to get ahead in your industry.

Custom graphics is one of the easiest web design trends to implement. Create a stellar logo to let your customers know who you are. Employ imaginative icons for your homepage.

These little impressions add up to leave a big impact on your audience.

#5: Vivid Colors

Color theory has progressed from an art to a science as digital marketers have gotten savvier in project brand identities in stylish ways.

Bright, vivid colors cast your brand in an invigorating light, especially when used tactfully. Incorporate some bold reds to convey passion or power. Bright orange makes your brand seem friendly and approachable.

These are just five of the emerging web design trends that will be shaping eCommerce in the coming year. Start implementing them now and get ahead of the pack instead of playing catch-up.

Ready To Find Out How Great Web Design Can Benefit Your Brand?

The Internet has leveled the playing field for small- and medium-sized business owners. Check out our custom web design services can help you compete against the major players in your industry!

5 Sizzling Ways an SEO Expert Can Maximize Your Sales

Did you know the number one organic search result in Google receives nearly 33% of the clicks?

Why is that?

Search Engine Optimization (SEO) and SEO experts!

I’m sure you’ve heard the term, and even wondered if you could turn SEO into your own DIY project.

The short answer is you could, however, to avoid the longer answer you should really be asking, should I?

And the answer there is a simple, probably not.

With all of the responsibilities of running a business, SEO is probably not something you should be devoting most of your time to.

In fact, you probably outsource your legal, financial, and human resource needs, why not outsource SEO as well, and hire an expert.

Below are 5 blistering tips on how an SEO expert can help give your business a boost!

1. Keyword research and planning

Experts in SEO are able to effectively research keywords, and develop a plan on how to strategically use them in a blog post, web content, or article.

This will help to increase the likelihood of your content appearing on page one of the search results.

And remember, 33% of clicks are given to the number one organic search result, so it makes sense to achieve that number one spot!

2. SEO experts constantly look for and analyze trends

It’s not enough to just add a few keywords to content and increase the search rankings of a website.

An SEO expert constantly looks at how keywords are trending and adjust their strategies to maximize website traffic.

3. Internal and external linking

It’s not enough to constantly link back to your own content. In fact, in order to up your ranking within search engines, it’s important to link to other credible sources.

SEO specialists take the time to ensure there are quality links within your content to help boost your chances of being found on Google.

4. Ongoing review of your content and rankings

As noted above SEO specialists constantly analyze trends within search results. However, they don’t stop there.

SEO specialists also analyze your content to see how it is performing, and where it may need to be improved or altered to ensure maximum SEO effectiveness.

5. Technical advice for website development

You will receive expert advice on how to develop your site for better search engine results.

This is beyond just updating content.

Website development includes formatting of the website, where pages are located, and the overall aesthetics of the site in general.

Hire an SEO Expert today and reap the benefits!

With search beating out social media by 300%, and with search engines beginning 93% of online experiences. It’s hard to not see the need to hire an expert to help navigate these waters.

Marketing is the key to any good business, and in today’s world online marketing, SEO provides the online presence needed for any major company to be successful.

Gain a competitive edge! Get started writing better content right now, and watch what hiring an SEO expert can do for your online content and website traffic!

Crazy Ways Big Impact Goes Small in 2018 With Micromarketing

Since 2018 is going to be the year of micromarketing, what can you do to get in on the action?

Micromarketing focuses on quality over quantity. It targets a small audience in a niche market. The effect, though, can be anything but small and will increase your presence in your local market.

Let’s dive right in!

Read on for our 5 top micromarketing tools for 2018.

1. Master Search Engine Optimization (SEO)

SEO is a powerful micromarketing tool, which ultimately gets your website bumped up on Google’s search engine ratings.

Links closer to the top of the search engine results are the ones that get clicked the most. When you make the most of SEO, you’ll get heaps more traffic to your site.

You can either look into mastering SEO yourself or hire a company to do it for you.

Look for a company with years of experience, proven success, and who’ll work with you individually for the best results.

2. Do Micromarketing Through Explainer Videos

Explainer videos explain a complex product or concept in a simple, clear way.

You can get across in just a few seconds of video the same information would take minutes to read. A well-written explanation post expects the reader to have a degree of knowledge about your product or service, while a video doesn’t.

You’ll also get to get across your brand’s personality through your videos and communicate your company’s persona to your audience.

Look for a company who’ll work with you to create an explainer video that’s tailored to your business’ needs.

3. Live Video Feeds on Social Media

With social media platforms like Instagram now including live video feeds, it’s easy to connect with your audience and get to know their needs.

Remember, your business isn’t all about just making sales; it’s about the people you’re selling to. Think about your consumers – what are their likes, their dislikes? What can you do to give them more of what they want?

A great way to find this out is to do a live video stream and ask them. You could even interview a happy customer or someone else in your industry.

Use these streams to just talk rather than push your business. It’ll endear you to your customers, and boost popularity.

4. Social Media Pages

Use social media to promote your company, boost leads, and gain more traffic to your site.

A stunning example of effective social media management is Pepe Jeans London.

While they already had good sales and an active social presence on Facebook, they realized improving it could raise the company’s profile.

Pepe Jeans started posting localized content specific to certain regions, posting more frequently, and responding to fan comments quickly.

The result? The company saw a 48% increase in engagement on Facebook and 70% more comments! And all at relatively low cost.

5. An Engaging Blog

Your blog’s a major way you’ll connect with your customers, so make sure you have one, and that it’s interesting. Your blog posts are at the heart of your business and are to link to on your various social media platforms.

Write quality, informative content in a fun way, and your followers will look to you as an authority on your market.

This leads to brand loyalty and recommendations. Blogging has very low outgoings, too, which is a bonus when you’re starting out.

The Takeaway

Micromarketing is the way forward and will benefit you and your customers.

With more personal contact with customers, better customer loyalty, and a more in-depth understanding of your customers’ needs, micromarketing helps you connect with your audience and grow your business.

Liked this article?

Why not check out this post on how to make your marketing interactive.

3 Steps to Turn Your Lead Generation Process into A Winning Strategy

Is your business following an organized and result-oriented lead generation strategy? Doing so can improve the results of your marketing efforts and ultimately lead to increase in sales.

In a recent inbound marketing survey by Ascend2, 59% of the respondents said that lack of a winning strategy and the creation of relevant content are the main obstacles to reaching their desired inbound marketing goals.

For a lead generation strategy to win clients, it must accomplish these three goals:

1. Identify and understand your leads.

2. Educate your customers on the quality, value, and uniqueness of your products/services.

3. Create and distribute content that will position you as a leader.

While there is no laid-down formula to earn this win, there are steps you can take to improve your marketing efforts. Here are the three steps to turn your lead generation process into a winning strategy.

1. Set your Goals and Objectives

Setting goals for your business can help you to determine where you want it to be in the long run.

Besides, what is not measured is not managed. By setting goals, you’ll be able to evaluate your business performance against the targets and take adequate measures to address the gaps.

An important factor in assessing your future goals is to look at the past performance. For example, if in the past you have been getting around 150 customers a month, a good projection would be 400 customers per month.

After you’ve set your goals, the next thing would be to evaluate your past marketing efforts. This should help you determine which marketing campaigns to launch in the future, and the estimated cost required to meet those goals.

2. Plan it Out

Now that you’ve already set your goals, list the actions needed to achieve those goals.

Possible actions could be optimizing your blog for SEO, leveraging the power of social media on high-performing campaigns, spending more on paid campaigns, increasing content outreach through email marketing among others.

It is at this stage that you brainstorm premium content ideas.

Blogging is a great way to demonstrate your expertise and provide useful information. Gated content, for example, can go a long way to helping you understand your customers better, and can also help you create detailed buyer personas.

3. Nurture your Leads

You know your goals, who you want to reach, and what means to get you there. The remaining piece is how to convert leads to customers.

To turn your lead generation process into a winning strategy, you’ll need to add a more convincing voice to your content. For the leads that are not ready to convert to sales, enter them into a compelling lead nurturing campaign.

Some of these prospects will still be in the research phase, trying to figure out whether your products will solve their problems. An astute move here would be to educate and engage them more through promotional offers and valuable content.

Here are some lead generation tips to help you create an effective lead nurturing campaign.

  • Include powerful calls to action on all content types.
  • Maintain a personal voice in email, social media, and other forms of communication to build and nurture the lead relationship.
  • Use a content map to determine the content type to provide to each type of lead.

By providing targeted content and maintaining a good relationship with your prospects, you’ll have walked with them through the journey that leads to sales.

Wrapping Up on Lead Generation Process that Wins Clients

The process of generating and nurturing quality leads is a cycle that does not end when a lead converts into a customer.

A successful lead generation process has measures in place to ensure that leads keep going through the sales cycle without being lost or going back to the nurturing stage.

If you want your marketing efforts to bear fruits, we can be your best helpers. Contact us for more information.

How a Savvy PPC Consulting Can Rock Your Business

There’s a lot going on in the world of digital marketing. With the industry expected to send 120 billion dollars within the next three years, it’s easy to be skeptical of what you hear.

But you can’t throw everything away. There are a lot of amazing ideas that can change your life altogether.

PPC consulting is something you’ll need in order to develop a strong strategy.

You can’t succeed on PPC advertising alone. You need to combine it with a dedication to quality SEO. But for best results, a multifaceted and well-targeted approach is vital.

Consulting can help.

Read on to learn why you need it.

PPC Explained

PPC, or pay per click, is a form of digital marketing. It refers to sponsored advertisements that appear either on search engines or social media.

That being said, it does not refer to every form of paid online advertising.

What makes PPC ads different is that the budget is used for each click instead of the time spent up. This separates this strategy from social media ads which stay up for weeks at a time.

This makes it a particularly vital tool for lead generation. Because you know you’re only going to pay for the clicks you get, it’s a different game than click-based advertising.

Instead of looking for normal clicks, you’re looking for quality clicks. Being able to measure the power of your clicks can have broader implications for your digital marketing strategies.

The Value Of A PPC Strategy

PPC consulting isn’t just about your pay-per-click strategy. While it does play a vital role in boosting ROI, there are other things to pay attention to.

That’s because a good PPC strategy can supplement your SEO strategy for the purpose of consumer research. When you hire consulting services, you can refine the concept of who your target market is and how to attract them.

This gives your marketing strategy a value that far exceeds the production of one ad. With every ad, you’ll gain the information you need to build a successful content and brand promotion strategy.

Without consulting, you can’t do this.

Because while you and your consultant will have access to the same information, the consultant you hire will be able to look at it with a new perspective.

The map to success is there. You just need somebody to decode it, and for that, you need a consultant.

Get PPC Consulting

If you want to get PPC consulting services for your brand, we can help. Our team of digital marketing experts can go above and beyond the call of duty to help you build a profitable brand.

We offer full-service marketing help, which includes PPC, SEO, and web design. And we do this with high quality and an affordable price.

So don’t wait to get started.

Contact us for consulting help.

5 Ways to Integrate Video into Your Website

Are you looking for a way to generate traffic to your website?

Integrating video content is an effective way to do just that. According to a Cisco, 80% of the world’s internet traffic will be video content by 2019.

Video content is also a great way for you to improve your website’s search engine optimization (SEO).

“By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board,” writes Matt Bowman of Forbes.

Read on to learn 5 ways to integrate video into your website.

1. Create Product Videos

Whether you sell products, services or a combination of both, product videos can be an effective way to tell others about them.

Rather than just offering high-quality images and text describing what you do, videos bring what you do to life. They are also a good way to break up long chunks of text and keep people on your website.

2. Host Live Webinars

Live webinar videos are a good way for you to bring in traffic to your website while building a following in your industry.

To make the most of your webinars, you should present on topics that are trending in your industry. You should also seek out other people in your line of work who are authorities in the field. This is because they will further your credibility with other people.

Webinars also give you the opportunity to interact in real-time with your audience.

3. Publish Educational Clips

Educational clips are unique videos meant to send an important message to its viewer.

For example, you may consider incorporating educational how-to videos into an article you have written about a process. A step-by-step guide can be helpful to someone but it can beneficial to see it come to life in video.

According to a report from Google, over 100 million hours of “how-to” videos were watched on YouTube in 2015. Capture some of that traffic by creating unique videos of your own!

4. Brand & Culture Development

Video content can be a great way for you to tell others about your business culture.

When you integrate video content about your business culture, this helps you show others that you put your words into action.

Are you doing good things for others in the community? Do you have a big corporate event that benefits a charity in your area?

Use footage from these events to produce a video that allows you to share this with other people.

5. Testimonials

A testimonial is a meaningful way to deliver a review about your product or service. This is because viewers are able to hear feedback from other people who have experience working with your business.

Besides talking about your business in a positive way, a testimonial also gives someone a realistic look at how what you are selling can benefit another person.

Wrapping Up: You Should Integrate Video Into Your Website

Your business can benefit by the decision to integrate video into your current website content. Besides increasing your website’s SEO, it’s a great way to reach potential customers with a unique message.

At Studio98, we are a team of experienced professionals who develop marketing campaigns and design websites to help businesses grow.

Contact us today to learn more about our services and how we can help your website generate more traffic.

How to Create a UX Strategy Visitors Will Love

You only get one chance to create a first impression for your users.

Whether you have a website launch on the horizon or want to tweak your blog or website, user experience should be at the forefront of your mind.

But what user experience strategies are the best to help your business?

If you’re looking for some sound UX strategy that’ll carry you far, read on and apply these four great tips.

UX Strategy Starts With Design

Regardless of what experience you’re trying to convey, make sure that your design principles are top notch.

This includes things like choosing color schemes that are appropriate and inviting, making use of photo and video to engage and directing people’s eyes to things you want them to see.

Aside from core design principles, be sure that you understand your audience and their needs.

Understand your demographics on the front end, while also using data to continuously tweak and perfect the design once you know how people browse.

Many companies focus on lead generation, but what happens once people actually do visit your site?

With stellar design, you’ll capitalize on the traffic that you bring in, leading them to your sales funnels and increasing your bottom line.

Mix Raw Analytics With Testing

One mistake companies make is to bring in data without talking to real people.

Using tools like Google Analytics is a central piece of the puzzle that you should be aware of when developing your UX strategy. However, rather than stopping with raw data, bring in test groups of people to add some context.

Your UX strategy will go to the next level when you don’t just stop at figuring out what users do — but also figure out why they do it.

When you put together a test group, you’ll get accurate feedback on how people use your site or app, so that you’re able to put together the best results.

Keep It Brief And Valuable

Recent studies show that today, the average person has an attention span of about 8 seconds.

Eight seconds. That’s it.

With this in mind, you can’t waste time creating engagement for your user.

Aggressively get rid of fluff in your content, and keep your writing tight and brief. Make sure you’re breaking your paragraphs up liberally, while also including headers and subheaders.

Aside from style issues and brevity, be sure that you’re always providing value.

When people get content that serves them, they’ll be more likely to explore your site, rather than click out of it. The more value you create, the more you can expect repeat business.

Hire Professional Assistance

To really take your UX strategy to new heights, you’ll need to work with a company that can assist you.

If this is what you need, we’d be pleased to assist you.

Our company does it all, from pay per click advertising and digital marketing to the creation of stellar strategy.

Don’t just take our word for it — get in touch with us so we can revolutionize your UX results today.

How Will the Adwords Budget Change Impact PPC?

Google doesn’t change their PPC strategies often, but you might have heard about their latest update to the AdWords budget. The internet mogul’s latest move has raised more than a few eyebrows and has, in some cases, met downright outcries.

AdWords campaigns now have the potential to double their daily budget at undetermined times. But what does that mean for your company? How will the changes from Google affect current campaigns and others in the future?

We’ve got you covered in a quick rundown below:

Google Doubles Daily AdWords Budget

This doesn’t mean that your monthly spends will change. Let’s clear the air here up front: based on the monthly model (30.4 days), your budget will remain the same as it was. (There’s no need to start pausing or removing all your campaigns just yet.)

Google has a simple plan: on the days when your keywords are doing really well, spend more. On days when people aren’t clicking on your PPC campaigns, lower the spending. And that’s the philosophy behind the update in the AdWords budget.

In the end, the money budgeted for the month’s campaigns is put to better use. The caveat here is that the budget applied is very likely (almost certainly) to be used up. There’s no leftover money, just as Google assumes you’d have it.

Whatever of the monthly budget is overspent on a given day is counteracted with less money spent on slow days. It truly is money well spent in the end, but the sudden drastic update has a lot of people shaken up, believe it or not.

Previously, Google allowed campaigns to go slightly above their daily spend on occasion. However, there was only an overspending cap of 20% before the recent, nearly-surreptitious “announcement” of a full 100%.

How The AdWords Budget Update Affects PPC Strategies

The AdWords update sounds scary, and it definitely has people riled up, but it doesn’t have to seem so intimidating.

How will a potential daily budget doubling affect your PPC campaign?

Like we mentioned above, the monthly budget averages out in the end, and the only con is that the budget will be all used up.

You might also see a lot of sporadic changes in numbers if you’re tracking daily results. This could offset leaders who don’t understand how Google is utilizing PPC money now, but a quick explanation can clear things up.

Because Google is maximizing your AdWords strategy, your budget is still spent on getting the greatest potential leads. If anyone understands the fluctuating trends of internet searches and keywords it would be the geniuses at Google, after all.

Trust Google, Roll With the Update

Swelling on daily spends to a full 100% might earn you a few concerned emails from anyone with their eyes on reports. Let leaders know that goals are still set and the intention is to meet expected returns (potentially more) all on budget.

Quick, major updates in things like PPC and internet marketing, things with lots of invested time and money, are intimidating. But you don’t have to worry!

We’ve got all the insight you need right here on the Studio98 blog.

Generate More Local Leads with These 5 Content Hacks

All businesses can benefit from more leads, but if you’re a startup or small business, effective lead generation could be the difference between your success or failure. And if you’ve noticed that your local leads aren’t where you want them to be, your content could be to blame.

The idea that strong content can make a significant difference in consumer engagement isn’t just a trend. A recent study found that 75 percent of companies are increasing their investment in content marketing.

You don’t need to spend a lot of money to improve your content, though. Read on for our top 5 content hacks that can make a difference in your local lead generation.

1. Do Your Research

Before you can write the quality of content that will generate local leads, you need to understand what type of content already exists in your industry.

Spend some time on other industry websites. Pay attention to what topics get written about the most often, and what type of writing style your competitors employ.

Once you know what the competition is doing, you’ll have a better understanding of what unique value you can provide.

2. Solve a Problem

Today’s internet consumer has a short attention span and isn’t going to spend a lot of time reading content that isn’t valuable to them.

If you want potential customers to keep reading past the first paragraph, you need to convince them that you’re content is going to solve a problem.

Put yourself in the consumer’s position and think about what challenges that might face in their daily lives and how your product or service can help them with those. Then you can start brainstorming ways to create engaging content around that idea.

3. Include Lead Magnets

One of the best ways to generate local leads through content is to offer critical information in exchange for personal information.

If you’ve written a blog post or white paper that you know will be of unique value, offer the full-length version in exchange for a person’s email address or contact information.

You shouldn’t include lead magnets in every piece of content you create, but when you’re offering consumers something particularly valuable, it’s smart to get something you value in return.

4. Make Your Content Easy to Share

Your current audience may be an untapped resource when it comes to generating new leads. People trust recommendations from someone they know more than they would a campaign or promotion from the business itself.

If you make your content easy for your current audience to share on social media, you’re increasing your exposure to a wide network of people who may have never found your site on their own.

5. Nurture Your Leads with Targeted Content

It’s great when someone new discovers your site, but a first-time visitor could still be a long way off from becoming a customer.

As you start to generate more leads, nurture them with targeted content via emails and social media posts. You want to continue to provide them with value and remind them why they visited your site in the first place.

Those efforts can eventually translate to higher sales and overall business growth.

Ready to Generate More Local Leads?

Rethinking and refreshing your content strategy can help you engage with a new audience of potential customers. Provide them with enough value, and eventually, they’ll begin to trust your brand and your product.

For more information on how to engage consumers, please contact us today.

5 Important Questions to Ask a PPC Consultant

If you’re looking to get your business off the ground, running a PPC campaign is a great way to drum up business. Studies show that businesses that utilize a PPC campaign are far more likely to see a strong ROI.

But running a campaign yourself can be cumbersome and time-consuming. That’s why it may be best to leave the details to a consultant.

Before you set up an agreement, you’ll want to know what to ask and how to ask it. Here are some of the most crucial questions you need to ask your potential PPC consultant.

1. How Can PPC Help My Business?

Before you hire someone, it’s important that you at least have a small grasp on the importance of PPC. This basic understanding will help ensure you’re hiring the right team instead of someone who just wants your money.

Ask your specialist how PPC can help your business specifically. They’ll likely be able to present you with stats and charts that demonstrate how PPC can help.

If not, thank them for their time and call it a day. You’re likely dealing with someone who deals in buzzwords, not results.

2. How Do You Communicate With Clients?

It’s important that your PPC consultant knows what they’re doing. But it’s also important that they’re able to communicate in a timely and effective manner.

It’s always a good idea to get a sense of how a specialist approaches client communication.

For instance, how often will he or she be in touch with you and your team?

How will communication be handled: via text message, phone call, email?

You’re paying for a premium service, and you deserve to be kept up to date on the progress of your campaign.

3. Are You AdWords Certified?

Every specialist needs a set of qualifications. And while the right set of graphs and data are helpful, so is having proper certification.

For the unfamiliar, Google AdWords is the premier PPC marketing toolset. Those who receive official AdWords certification have paid for a course and passed a proficiency course.

While certification isn’t a necessity, it’s certainly a plus. Hiring someone with AdWords Certification ensures that they’re up to date on the latest AdWords tools and tactics.

4. Do You Offer a Free Assessment?

You wouldn’t want someone to work on your home without first performing an assessment. It’s how you’ll determine a fair price, after all. So why is your website any different?

Always ask for a free consultation beforehand. Most companies will be more than happy to look at your site and ad campaign for free. This gives you a taste of what they offer and allows them to demonstrate their proficiency.

It’s a win-win tactic, really.

5. How Will Account Management Work?

This question generally comes about in the final steps of negotiation. Some companies will just set up a PPC account and let you take over. Others will continue to monitor or work on your account after set-up.

It’s an important distinction, so make sure you know what you’re signing up for. If you’re inexperienced, it helps to have a PPC consultant who will maintain your account.

Let a PPC Consultant Boost Your Traffic Today!

If you’re looking to increase traffic to your website or blog, Studio98 would love to help you.

Be sure to get in touch today for a free consultation. We’re excited to work with you and your business on getting the best results for the best price!

Contact us today and see the difference that a PPC consultant can make.

5 Effective Lead Generation Tips

Successful lead generation is the game-changer for your online traffic and sales.

Knowing your audience is not enough to make them engage, which is why understanding and using lead generation tips is crucial.

The better you know how to position your brand’s online presence, the more effectively you can reach consumers at the right point of purchase. This is not the same for every consumer, but there are certain rules-of-thumb to follow.

1. Content Is Key

Creating custom content with consistent messaging can make you more appealing to your audience.

Popular strategies include touching up your landing pages or starting a company blog. In fact, blogs can create up to a 67% increase in monthly lead generation.

This is just one of the ways content marketing can be more effective than traditional marketing efforts. It even improves lead generation by up to three times as much!

2. Optimize Mobile Strategies

Taking a little extra time to make the mobile user experience seamless can reap big benefits in lead generation.

If a user has to figure out your site from their smartphone, there is a problem. Make your landing pages, forms, and contact information easy to use from any source.

This means the UI experience will differ from desktop to tablet and mobile, but the overall customer satisfaction should be standard.

3. Get Social (Media)

One of the most direct lead generation tips is to meet your audience where they are online – their social media channels.

A strong social media presence exposes current and potential consumers to your brand. It is a casual yet informative way of interacting.

You can share sides of your brand customers may not get to see on your website, and use posts as a call to action as well.

4. Track, Track, Track

Once your content is out there and mobile-friendly, the work is only half-way done.

Being able to understand performance data and user engagement is crucial to optimizing your lead generation opportunities.

Use form insights or tools like Google Analytics to track the way consumers find you and engage with you.

Some may come directly from a search engine and know exactly what they are looking for. Others may bounce around your different landing pages. These people like to do their research, or need the extra guidance of your custom content throughout their experience.

5. Focus on Conversion

Do not confuse better lead generation with higher conversion rates.

You have to first focus on converting the consumers you already have in your funnel with a stronger call to action. Then, tweak your content to build your traffic.

Think of it this way: it makes no difference how many people browse inside your brick and mortar store if you only have two purchases that day.

Same with online marketing, everything is about making the sale.

Applying Lead Generation Tips

Stop wondering where your online customers are and start turning them into leads!

Better conversion rates can really be as simple as pushing custom content, going mobile-friendly, and keeping the conversation going on social channels.

Figure out what works and stick to it. If you’re still unsure how to start improving your lead generation strategies, talk to our experts.

Contact us for a free website analysis and ask about the services available to boost your online performance!

6 Ways to Make Your Marketing Efforts Interactive

You want an engaged consumer base. Interactive content generates twice as many conversions as passive marketing.

This makes sense: people want to play with everything today. From video games to social media, this desire to be a part of something will drive your customers.

If you do it the right way, it can also drive your revenue. Here are some good ways to boost your marketing efforts with interactive content.

Use Contests

Contests are a great way to make your customers feel engaged. Lay’s Potato Chips does it every year with the “Do Us A Flavor” contest.

This works for a few reasons: first, it’s fun. People like being creative, and they like having attention paid to them. This allows them to do both.

People also like to feel important. Being able to create a new flavor for a snack conglomerate is a relatively powerful feeling, and something most customers can benefit from. And while it costs Lay’s relatively little, it brings in a world of interest.

Consider Your Customers’ Values

This may not be interactive in the traditional sense. But listening to your customers is always important. And while it obviously helps your marketing efforts to do this when your customers are talking to you, it can be incredibly helpful to do it when your customers are talking to others.

Whether it’s being eco-friendly or ethical, you should take the values of your customers to heart. It makes them feel like a part of your brand’s family.

Get a Hashtag Trending

Social media is the ultimate in interactive marketing. Twitter is great for this, and getting a hashtag trending can help your brand feel interactive.

This is a two-way street. For your customers, they have the opportunity to gain followers by engaging with a hashtag. Comparatively, you now have a wider audience to engage with your content.

You can do this by creating your own hashtag. But you can also do it by playing with a hashtag that’s around. Either way, there’s a lot to gain from this strategy.

Have a Customer Support Social Media Account

Engaging with customers when they’re unhappy can also be a part of your marketing efforts. Having an account for customer support can benefit you in a lot of ways.

The first is maintaining your customers. Sometimes, people with complaints just want to feel listened to. Being in a place to say “we’re sorry, and we’re working on it,” can be a huge help to your brand.

The other is looking good for spectators. If people see that you respond to complaints, they’ll be more willing to look past the complaints themselves.

Post Reviews on Your Website and Social Media Pages

If somebody gives you a good review, post it on your site and social media pages! Just make sure it’s real. Fake reviews are illegal and can cause a number of problems for your brand.

But if they’re real and good, use them! It’s a good way to let your customers market for you.

Shine a Light on Your Fans

If you have fans on Instagram or other social media platforms, use your page to help theirs! Obviously, there are limits to this strategy: you want the person to be good for your brand.

But if somebody already tweets about you or has your product in their photos, you can turn them into an effective evangelist. Giving them attention will make sure they keep acting as supportive customers.

Get Help With Your Marketing Efforts

You want the best team for your marketing efforts. We can help. We have a full-service marketing department that’s willing to create unique and interactive content for your team!

If you want to start winning at marketing, we can be your best helpers. Contact us for more information!

What to Look for in a Digital Marketing Consultant

Digital marketing trends and techniques are always changing.

What worked for last year’s marketing campaign may not work today. What were once best practices are now tactics you want to avoid at all costs.

Staying in the loop of the ever-changing digital marketing world is hard. Keeping your company ahead of trends is frustrating and time-consuming.

As a growing company, the need for a focused and strong leader is greater than ever. This means you’ll need a dedicated person to keep your marketing strategy afloat.

Hiring a digital marketing consultant may be the most ideal option for your business.

But how do you know what to look for? How do find a consultant that meshes with your company? We’re here to make the decision process much easier!

Keep reading for 5 tips for finding the best digital marketing consultant.

1. Understand Your Current Marketing Strategy

Before hiring a marketing consultant, it’s important to understand your marketing strategy.

What tactics are you using? Which tactics are producing results and which ones aren’t?

The consultation process is easier if you have a firm grasp on your marketing strategy. Take note of which techniques you’re using and their effectiveness.

You’ll also want an idea of the results you’re looking for.

Do you want more website traffic? Need to boost customer engagement? Want to simply just make more sales?

Know your target goals so that you can clearly let them know what they need to deliver.

2. Know Where to Look

The best place to look for a digital marketing consultant is online. Chances are you can find all of the information you need with just a few hours of research.

When looking online:

  • Read customer testimonials
  • Look at the company’s web design and site infrastructure
  • Evaluate the company’s SEO presence

A quality marketing agency will have a quality website and high rankings in result pages.

If you want to make the process a little quicker, ask for referrals. Your professional network is an ideal location. But, conducting research is still a must.

3. Identify Offered Services

Not all digital marketing companies offer all marketing services under one roof.

As such, before choosing a consultant you want to ensure your preferred consultant offers the exact digital marketing services you need.

Is digital traffic is your goal? If so, find a company that specializes in search engine optimization and pay-per-click. If your company website needs an overall, a company that offers web design services is ideal.

Be wary of consultants who want to work for you even if they don’t offer the service need. They’re likely looking to outsource the job!

4. Research Processes and Tools

When researching a digital marketing consultant, figure out the process and tools they use to deliver results.

Remember, digital marketing is always changing. You want to hire an agency that uses relevant marketing techniques such as:

  • Content creation
  • Search engine optimization (SEO)
  • Social media marketing
  • Responsive web design

Choosing the right agency ensures that your company gets the digital boost it needs.

A Digital Marketing Consultant You Can Trust

At Studio98, we offer a team of digital marketing experts. From custom web design to search engine optimization, you can count on us to give your company a voice in the vast digital world.

Avoid the time and energy that comes with perfecting your digital marketing plan. Let us take on the hard work for you!

Contact our team to learn how we can help.

How To Generate More Leads With Drip Marketing

The internet has given rise to a diverse means of marketing strategies since the dot.com boom back in 2000.

To say we’re in the digital age by now is somewhat redundant. We all know our daily commutes, our workplaces, even our jobs themselves are changing. And it all has to do with the rise of technology.

Every industry must either adapt to these trends. Or get left behind.

With the help of drip marketing tactics, businesses can ensure their internet presence stay strong. And, by doing so, can rise above the fray.

But what is type marketing, exactly? And how can it help garner more leads? Keep on reading to find out just how.

What Is Drip Marketing?

Admittedly, the term is a bit convoluted at first glance.

In layman’s terms:

Drip marketing is a means of marketing to consumers with a heavy focus on personalization and customization.

Based on user and customer habits, this means of marketing can be beneficial in helping to acquire new leads.

For example:

Let’s say you’re a cat owner who’s looking to get a new cat toy. So, naturally, you go to your favorite e-commerce retailer and order said toy. Shortly after finding the one you want, you put it in your online shopping cart and pay for it.

Now, based on that purchase, we (the hypothetical retailer) now know you like that certain type of toy. So we send you a confirmation email—that, also, has suggestions for other products you might like in relation to your recent purchase.

Then, two weeks later, you get another email from that same imaginary retailer that asks if you’re enjoying the product. And, in that exact same email, you see that the brand who sells that toy is having a 10% sale on all their products this week. Lo and behold, you (the customer) feel notices and heard—and buy another cat toy because of the sale.

How Is Drip Marketing Different From Other Marketing Models?

Successful marketing is all in the details of the execution itself.

In traditional digital marketing campaigns, the above-mentioned scenario would have likely played out much differently:

You would’ve been bombarded with a bevy of emails that would’ve had no relation to either you or your purchase. And, alas, you (the customer) would have been left feeling misunderstood. Not to mention annoyed, too.

In short:

Each lead, new or old, is unique. They’re individuals who have opinions, preferences, likes, and dislikes. You cannot just ignore that when you’re communicating with them.

Drip marketing makes sure your leads are heard, loud and clear.

Why Is Drip Marketing Important To Use?

If you want your brand or business to have any sort of retention rate, listen up.

Because of how specific and data-driven they are, drip marketing campaigns have a wide birth of benefits. Here are what are considered to be the biggest three benefits of embracing this marketing strategy:

  • Brand recall rates are above the highest observed when utilizing drip marketing campaigns
  • Lead retention rates are proven to increase
  • Customer satisfaction is shown to be greatly improved when using drip marketing campaigns

In fact, studies show that satisfied customers who feel their expense was personalized to them are far more likely to remain loyal to the brand. Even more so, they’re almost two-fold as likely to recommend that brand to a friend or family member.

That’s a win-win scenario in anyone’s book.

Where Do Drip Marketing Campaigns See Benefits?

Whether it’s education or finance, this personalized means of marketing can prove to be a game-changer for your lead counts.

Often times, drip marketing is perceived to be only beneficial for e-commerce minded business. But that couldn’t be further from the truth.

Have a publishing business? Drip marketing campaigns can help you engage your customers and readership through book suggestions and newsletter optimizations.

Maybe you’re heading a seasonal lawn care business? You can automate engagements based on specific client needs for that time of the year.

All in all, there’s really no business type that can’t benefit from drip marketing.

Digital Tools Keep Drip Campaigns Fresh And Current

We’ve come a long way from the chain email.

Nowadays, there are more means to funnel your drip campaign than ever before. Social media, for instance, has risen to the forefront in recent years. And has proven to be a pivotal tool in all drip campaigns.

But there’s far more than just social media out there now that can now be used in any drip campaign. Survey monkey, for example, is widely regarded as one of the best digital tools to help garner lead retention.

Other digital tools like Dropbox and Quora, too, have helped to even further increase the efficiency of drip marketing.

Unlike more antiquated marketing strategies, drip marketing embraces the changing cultural ecosystem. And, because so, has become one of the most successful means to garner new leads, while helping to retain them afterward as well.

Types Of “Drips”

Not every campaign is created equal.

While all drip marketing styles and campaigns do focus customer and lead engagement above all else, there are some differences between each style. Below are a few of the most popular types of drip campaigns and a bit on their focus points:

  • Cross-selling drips: aimed at brand exposure and market expansion
  • Upselling drips: aimed at product exposure and up-marketing brands
  • Educational drips: geared toward online coursework and e-books
  • Feedback drips: utilized for lead retention and utilization
  • Onboarding drips: geared toward lead exposure and customer or client base increases
  • Offer drips: aimed at customer satisfaction and moving product
  • Cause drips: utilized to form a base around a certain event or gathering of some kind

Each of the listed drips does have specific marketing techniques associated with them. Whether it’s email and newsletter outreach or B2B to B2C communications, drip campaigns can be individualized to serve you and your business best.

Have any more question for us regarding drip campaigns? Maybe you’ve got an idea for a future blog post? Feel free to get in contact with us!

5 Data-Driven Tips for Mapping the Buyers Journey

The buyers journey is much more complex than in days past — and so is our understanding of it. It’s changed significant over just the past 2-5 years.

67% of the buyers journey is now happening online.

Many moving pieces align to get that sale and increase that all important overall CLV (customer lifetime value). That’s why industry leaders are focusing their efforts of mapping the buyers journey.

If a business wants to compete in this data-driven world, it will embrace the buyers journey. It will seek to understand where each customer is and what each customer needs to take that next step.

It will do this through data.

In this post, let’s look at 5 data-driven tips to mapping the buyers journey.

What Is The Buyers Journey?

All customers go through certain phases in the buying process. While different people will call these different things, at the very core they are:

  1. Brand Awareness
  2. Interest / Consideration
  3. Decision Making (which can involve others, especially in B2B)
  4. Conversion
  5. Promoter/ Loyal Customer

The journey is a journey for a reason. One can’t convert if they haven’t first become aware.

They won’t become a loyal brand advocate until they buy something. Treating a loyal customer like someone who isn’t aware of the brand can be harmful.

Likewise, jumping into consideration before someone is even aware of a brand can be a turn-off.

Business today are mapping their marketing messages to this journey to better “lead” customers through what has become a maze of distractions

Measure And Measure Again

How much do businesses today know about their customers?  If business are using analytics and data-abstraction tools, they know a lot.

Tools today can track:

  • Social media mentions
  • Email chains
  • Reviews
  • Website visits
  • Actions taken on the website
  • General demographic information

It’s easy to get lost in the data. So, it’s important for a business to look at what they want to measure as they seek to understand the buyers journey.

Send The Right Message At the Right Time

Let’s look at how content can be tailored to the buyer journey.

Awareness

A new visitor has likely just become aware of a brand. During this phase, they need content that will get their attention and encourage them to move into the interest phase.

A strategy for this phase might look something like this.

  1. Draw them in with eye-catching headlines
  2. Provide them with free, useful information on the site
  3. Tantalize them with exclusive content that they can download if they give their email, etc.
  4. Follow upon that lead

Strategists further use the data that they collect about customers anonymously to improve the content during the awareness phase. For example, they look at what content types and topics get the highest response from new visitors.

From that, they develop a content strategy.

It’s important to realize that branded content and strong-arm CTA’s have no meaning to the buyer. They may even be seen as negative during this phase.

Interest

During this phase, customers are curious and digging deeper.

When data is analyzed, it should clearly show which content is most likely to take a lead to that next phase.

Using the data collected during the awareness phase, they’ll provide the person with all of the information they need to move into decision making.

Decision-Making To Conversion

This person is ready to make a decision and they’re already leaning in the direction of this business.

Depending on the product or service, it may be time to offer a free trial, help them figure out their ROI (for B2B) or offer them 20% to seal the deal.

Promoter

An organization’s goal should be to turn every customer into a promoter. Promoters are more likely to try new products, share with others and spend more on each purchase.

Content in this phase should be about relationship building. It should reward the promoter for their loyalty.

Personalize

A Gartner study found that personalization of content has the potential to increase profits by 15%.

Through the use of tools like Google Tag Manager, a business can create ads that are specifically designed for that individual — not only who they are but where they are.

Did a visitor just start a video but not finish it?

Did they abandon a cart?

Has a loyal customer not visited the site in a while?

Through remarketing, a business can now recapture this seemingly lost opportunity by sending the visitor a personalized message in the form of an ad on another site even though they don’t know the specific visitor was.

Data-driven personalization based upon the buyers journey can boost ad response by 400%

Repurpose Content To Align With The Buyer Journey

Great content isn’t cheap. Every piece of content that a company owns is an asset. They need to get the most out of each one.

Businesses that are successfully mapping their content to where customers are, keep the original content. But they repurpose it by:-

Reformatting Content

Making it a video, infographic, white paper or another asset that is better aligned with where the buyer is.

Changing Depth And Breadth

A beginner’s guide or introductory content can be expanded into more in depth content for those further in the journey. Or vice versa. Content that’s too deep could overwhelm during awareness. They might take content that’s detailed, break it up and make it less dense.

Modify The Message

They might change the message of an ad, etc.

Don’t Get Hampered By Pursuit Of Perfection

Avoid “not doing something” because you know you can’t get it perfect. The thing about the buyers journey is that it is learn as you go. And something is better than nothing.

You could get completely overwhelmed by data and become unable to act if you wait to have all the information.

If you beat yourself up for every missed opportunity instead of focusing on what they learned for the future, things would never get done.

If your organization is just beginning to map out the buyers journey, take it a step at a time.

If you’re looking to improve your analytics and better map content and strategy to the customer’s path, contact us today.

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