by Studio 98 Consulting | Aug 16, 2018 | Marketing Strategies
Stays together. That is a hard learned fact. The whole world knows the power of blogs. Blogs improve exposure, build credibility, and put a “face” on a business. So how do you do it? How do you effectively blog? Consistently blog. There is nothing worse than seeing...
by Studio 98 Consulting | Aug 2, 2018 | Marketing Strategies
Ask any designer their least favorite words, and they will tell you: “We need a design that WOW’s us” or perhaps “Can we make this pop?”. People don’t always know how to get this WOW factor, but they do know it when they see it. As design professionals, it is our...
by Studio 98 Consulting | Jul 26, 2018 | Marketing Strategies
1. Starting on a messy foundation –If your logo, the very basis of your brand, lacks professionalism, it’s ok to start from scratch. It doesn’t matter how long you’ve had it, or how many promotional items you’ve placed it on, you can always start over. It is better to...
by Studio 98 Consulting | Jul 13, 2018 | Marketing Strategies
Please rest assured that HP is always striving to provide the best-possible user experience and can only do so with the type of valuable feedback you provided. That’s probably what you would hear if you inquired with HP on why they are using annoying survey pop-ups on...
by Studio 98 Consulting | Jul 6, 2018 | Marketing Strategies
One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising.I admire honest marketing and believe it to be the best...
by Studio 98 Consulting | Jun 28, 2018 | Marketing Strategies
Oddly enough, a lack of transparency makes you all the shadier When Raffy and I first formed Studio98, one of the policies we adopted early on, was to be transparent in our business dealings with our customers. One of the areas was pricing. We wanted to be very up...
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