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5 Tips to Create Facebook Ads That Convert
Every business is seeking ways to get more customers in the door, whether they have real-world storefronts or online stores (or both). This is why most businesses hire professionals for custom website design and premium SEO services. However, more and more social...
How to Protect Your Website From Negative SEO
If you are relatively familiar with search engine optimization (SEO), as many business owners are these days, then you are likely aware of black hat SEO, including practices that result in unfair or unearned rankings with search engines. Practices like linking schemes...
Different Types of Content That Will Drive More Traffic to Your Website
If you take advantage of premium SEO services, then you know that content is king these days. A few years back, in an effort to ensure that search users were getting the most relevant, timely, and high-quality content in response to their queries, Google cracked down...
How to Improve Your Website’s Usability
Your website is a tool to promote your business, and an important one at that. Not that long ago, amateurs could create their own websites on the fly, but these days you need custom web design to impress savvy consumers. Your website is likely to provide the first...
6 Major Benefits of Regularly Updating Your Blog
Weblogs, what we now simply refer to as blogs, started as a way for people to share their thoughts on topics they were passionate about. Blogs were meant to reach others, share information and opinions, and create online communities of like-minded individuals. It was...
5 Tips for Creating a Mobile-Friendly Website
It's a fact now - mobile users are dominating the World Wide Web, so it makes sense to ensure your website is mobile-friendly. But what does this mean, exactly? It means you need a custom Web design that will cater to smartphones and tablets. It's best to obtain...
22% of Inc 500 Websites Not Mobile Optimized
Google is planning another mobile search update and it's scheduled to go into effect in May. So we thought we'd take a look at how many of the fastest growing, privately-owned companies in America pass the Googles mobile test. To our surprise almost a quarter of the...
Responsive Web Design Best Practices
As mobile device technology continues to improve, it is becoming more and more viable to lean on a smartphone as a primary tool for surfing the Internet.This means that a responsive web design (RWD) is absolutely required for any website that hopes to attract and...
How to Create a Lead Generation Strategy
There's an expression in sales that makes for a great opening sentence: 'Make sure your pipeline never runs dry.' No, the expression isn't talking about an actual pipeline, but rather it refers to generating leads. As a businessperson, if you want to make sure the...
5 Helpful Tips to Stretch a Tight PPC Budget
Online outreach and marketing campaigns can involve any number of moving parts, but one of the best ways to get started or to increase your traffic and conversions is with pay-per-click (PPC) advertising. If you want the opportunity to reach a lot of people without...
5 Must-Have Social Media Management Tools
What's with social media, anyways? Between Facebook, Instagram, Twitter, Snapchat, Periscope and many, many more platforms, it can be hard to stay organized! The truth is, social media is the future and those that are able to harness the powers of social media will be...
5 On-Page Optimization Mistakes to Avoid
Search engine optimization (SEO) is no longer a choice for businesses interested in competing in the online arena. Without optimizing, it's almost impossible to be found by consumers interested in your goods or services. Unfortunately, there's still a pretty big...
How to Figure Out What Keywords Your Customers Use to Find You
There's something of a science to selecting the keywords to use in content and in meta data as a way to attract targeted customers, and it starts and ends with understanding how people search for information and ultimately find you. As a business, you need to find...
How Does Web Hosting Affect Your Search Engine Rankings?
Choosing a web hosting service can be an afterthought for many websites. It's common to think all providers are the same, so it's not uncommon for people to simply choose based on costs. However, there are a lot of factors that are important to consider to ensure your...
What Small Business Can Learn from the Deadpool Marketing
The R-rated movie Deadpool proved that smart use of social media marketing can pay off handsomely – to the tune of $130 million in the opening weekend! There gross is now up to $325 million. How did a movie about a relatively unknown Marvel comic character become so...