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How To Surf Like a Professional
I know nothing about actual surfing (the kind that requires you to be in water that comes up past your waist and have good balance). But I do know quite a bit about navigating the world wide web. So I will be your Mr. Miyagi and teach you the ways of the internet,...
Web Artisans Do It Best
Web design and development companies (good ones) are technical geniuses and visual artists. Their team is composed of artisans and craftsman that specialize in creating effective pieces that work and function. It may sound silly to start off a blog with that...
The “Wow” factor
Ask any designer their least favorite words, and they will tell you: "We need a design that WOW's us" or perhaps "Can we make this pop?". People don't always know how to get this WOW factor, but they do know it when they see it. As design professionals, it is our...
Blinded by the Site
Think of that Bruce Springsteen song with a very similar title, but with images on a website. The great thing about websites is that they are visual aids. Your audience tends to shy away from lengthy amounts of text and be more attracted to images. However, there is a...
Don’t Fall for SEO Mumbo Jumbo
Don’t get me wrong, SEO is a real subject with real value. But in reading proposals from company after company with phrases stating that they will “navigate the complexities and challenges of building a strong online presence” or that they can “build-‐out your brand...
Your Bad Salesman
We are going to relate your website and presence online to a salesman, because, well it is. Your website is a salesman representing you 24/7, 365 days a year. He is always there. The idea that today you just have to have a website is not totally accurate. You have to...
2013 Government Shutdown = New Opportunity
During this historic week of the government shut down, I have had a few clients come to me in a stand still, waiting to make decisions on anything. They're halting their business because the government has shut down, losing money by the minute. Which makes me feel...
The Family That Blogs Together…
Stays together. That is a hard learned fact. The whole world knows the power of blogs. Blogs improve exposure, build credibility, and put a “face” on a business. So how do you do it? How do you effectively blog? Consistently blog. There is nothing worse than seeing...
Email Signature? Why would I ever need that?
What’s an email signature anyway? Have you ever received and email seen a block of info about whoever sent the email at the bottom? That is a email Signature, and it basically works the same way as a business card, it creates an opportunity for you to tell someone...
Gambling on Cheap Websites
I have had clients in the past that have gotten to the point in their company's life cycle where they must have a custom design. They've grown up out of the cheap template websites or they don't have time to keep being a designer or programmer themselves because their...
Is Going Local Better?
When asking yourself if local is the better choice consider the following. I got off the phone with someone recently that told me, "I want to go local because we hired someone and they moved away and now we can't get ahold of them." Or sometimes I hear, "I want to go...
How Does Your Website Make You Feel?
Take a minute to think about how you feel regarding your website. Embarrassed? Out of touch? Neglectful? I talk with people all the time who feel these things about their site, yet do nothing to correct it or are out there looking for another mediocre product. Your...
What Can I Do With My Site?
This is one of the most common questions I get from my potential clients. I feel compelled to write about a few things I look for to give suggestions on their websites because it's very simple. Basics are key to success. This is listed more important to least...
Price By Project or By Hour?
The other day I had an interesting call with someone that wanted to go with a company that would quote out their website project by the estimated hours versus by the overall project, like we do here, and I felt that others would find it interesting why we don't do...
Websites Are Your Online Storefronts
It's important to realize that building a custom website is much like building a new storefront for your business. Both require blueprints, proofs, well thought out plans and money. Below are a few points to help address many of the common misconceptions we come...