Conversion Optimization
“You build it and they will come”… is wrong.
It’s not any more wrong anywhere than when it comes to the internet.
With more than a billion websites, the web is flooded with people competing for the super short attention span of the website visitors.
Conversion Optimization is the process of studying how people actually interact with your website, testing and making changes in order to get more people to reach out to you.
Why Conversion?
The term conversion actually means that you are getting someone to do something you want them to do on a website “converting”. This can include filling out a contact form, buying a product, requesting more information, calling your phone number on the website, etc.
The beauty of the web is that we can test basically everything.
If you were going to compare this to owning a brick and mortar retail store. It would be like telling you that I can tell you for each person that walks in:
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When they came in.
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Every product they looked at on the shelves, which sections they looked at, in the sequence they viewed it.
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Every ad they looked at.
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Every interaction with one of your customer service staff.
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Which way they looked in the store .
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Any contact information they provided to the store.
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Any orders they placed with the store.
On the web we can tell everything that happens. This has pros and challenges. The pros are that you can see EVERYTHING. The challenges are that you are inundated with information and most business owners don’t even know where to start.
Our Conversion Optimization services include:
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Detailed analytics which tell you what people are doing on your website.
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Helping you develop the goal for your conversion. This will depend on your business, sales process, existing PR and marketing efforts, etc. Our team will work this out with you.
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Working out a strategy to get people to accomplish this goal.
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Testing different options to get people to sign up, call you, etc. (whatever your goals is that is worked out).
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Testing how your different marketing actions are performing.
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Doing a bi-weekly call with you to go through the analytics, explain what people are doing, discuss adjustments that should be done to improve the results, etc.
Contact us to find out how we can implement conversion optimization to make your website and marketing more effective for you.