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Don’t Be Defined By Mediocrity
One of the things as an Account Rep that I come across is a client showing me a competitor's site or a site of someone in their industry that they like or want to be like. This can serve as a good and a bad thing. The good of this is that we as designers and account...
Too many cooks in the kitchen spoil the broth
I stumbled across a great quote from Michael Arrington, who is the co-editor of TechCrunch.“Product should be a dictatorship, not consensus-driven. There are casualties, hurt feelings, angry users. But all of those things are necessary if you’re going to create...
What Is Responsive Design?
Every time a new device is created, there are more varying screen sizes and orientations to consider. These new devices with new screen sizes are being developed all the time. Each of these devices may be able to handle variations in size. Some of these devices are...
How Your Content Can Make a Difference
At some point, you have probably heard the saying "content is king" but what does this mean? Content can be tricky. Many times, you don't know your content isn't making the cut until it's too late. If you have been experiencing any of these problems, it might be...
The Complete Website is One You Can Use.
My department here at Studio98 is training. My favorite part of websites is their actual usability. It is great to have a website that looks good but if you have to constantly pay someone to go through and add all of your pages, content, menu items and blog posts for...
Making A First Impression Last
During a study byUse It,researchers discovered that when it comes to visitors on your website, "the first 10 seconds of the page visit are critical for users' decision to stay or leave."What do those 10 seconds say about you, and how can you make those seconds count?...
Can We Be Too Social?
One of the things I hear as an Account Rep from many of my clients is that they want to be plugged in to social media, which I think is fantastic. Being tied in to everything social media has to offer is a great idea for many reasons, most of all brand recognition and...
Why A Cover Band Will Never Get Famous
Who is your favorite cover band? Here in Austin, there's a little group called “The Fantastics.” They play 90’s music, and dress like a bunch of geeks. It’s a fun time, for a night out with your friends. Have you heard of them?If you’ve never been to Austin,I am...
Why Should I Consider Flat Design For My Website?
Are you looking to bring your website into the 21st century? Consider a flat design. Flat designs aren't for everyone. Flat design has a certain crispness and clarity that can only be achieved by removing all three dimensional effects. Flat design has two main goals:...
Don’t BYOD (Bring Your Own Design)
This is a term we have often come across on the back of hastily written party invitations. To me it generally signifies the task or activity you are planning to attend is on a budget or planned only insofar as "getting together". This is perfectly fine and acceptable....
A Guide to Taking Better Photos
If you are trying to communicate about your business through photography, you should learn these two techniques for taking better photographs. This lesson is incredibly important for anyone who may be trying to build their online presence. For those of us who aren’t...
Why Is My Logo Pixelated?
When it comes to logos, there are 2 major file types your logo can be: Bitmap or Vector. Bitmap images (Which are also called raster images) are the most common of these two file types. Bitmap images are created on a pixel grid. Pixels are tiny dots that make up...
“Hey doesn’t Joe know how to…” vs. the Professional
This question has been asked to me before, more than once. The question is, "What's the difference between using your team and just using that guy in that one department that learned how to do this a few years ago?" I suppose I'll just pick two key points which make...
Why The First Look Isn’t The Last Look.
When making a design into a live working site there is a lot of anticipation about seeing everything in proper working order. The excitement and build up is a lot like the first day of school when you're thinking about seeing all of your friends, see who's wearing...
What the FONT were you thinking?!
If you want to know what “WTF” really means, ask a designer, “What The Font?!” Professionals use typography to create a relationship between the style of the font, and what the font is actually saying. There has to be a balance between both messages. Often, the visual...