PPC Questionnaire

Welcome to our PPC service

Welcome to our PPC service. We are excited to get you started! We need a little bit of information in order to get the set-up completed.

Please enter the clients name*
Please enter the name of the client's business*
Is Studio98 building a new website for the client?*
General Business Information
Note a brief description of the client's business*
Does the client sell from his website?*
List what products or services does the client offer. If many, paste a link to the client's services / shop page below.*
Does the client have any specific products or services they want to advertise or focus on?*
If possible, please list that target website URLs to be used in the ad campaign to advertise the products
Who is the main client public / who does the client sell to?*
Advertising Campaign
What advertising platforms will we use?
- Google
- Facebook
- Bing (note, Studio98 does not generally offer bing ad services)
Get access to the ad platform that you will be managing. Also have the client grant Edit, Collaborate, Read & Analyze and Manager User permissions in Google Analytics to seomanager2@studio98.com
Enter their ad budget for Google (see contract if needed)*
Enter their ad budget for Facebook (see contract if needed)*
Enter their ad budget for Bing (see contract if needed)*
Website URL you want traffic to go to:*
Geo Tracking
Note down what physical areas the client services and where they want their ads to show*
Special Offers
This section is useful to understand in advertising what kind of offers could be made to a potential customer to get them to reach you or buy from you. For example, if you sell a product it could be free shipping above a certain amount of dollars. Or on leads, it might be a free download of information, estimate, analysis or e-book.
List any current offers that are running and any data about them.*
Are there any specific offers you want to launch with the new ad campaigns we will be starting?*
The Goals
Will the ad campaigns be generating sales or leads?*
Discuss with the client how we will measure the conversions created by the ad campaign. Usually for a website that offers services or products but does not sell them online, we would measure conversions by the number of the number of phone calls and/or web forms that get generated by the ads. For ecommerce websites, we would generally track the number and also the value of sales generated. However, we can also track engagement goals such as time spent on the website or pages viewed per visit if neither leads nor sales are the goal.
How will we measure conversions?*
Explain call tracking and let the client know that we are going to set up call tracking on their website so they (and us) are able to see how many calls they are getting. This will mask the number with a local area code number for their business on the site with the new one. Calls will go instantly to them though, so they won't have any problems missing calls. We are also able to turn on call recording so that they can hear the calls and know any calls that they missed so they can call them back if they want.

This is a huge benefit and included in the cost of the service with us.

As a note, if someone doesn't want a local number, then you call tell them that we can do it with a Toll Free Number as well. Then when you set it up in WhatConverts, just use a tool free number.

If the client is in a medical field, controlled by HIPAA, then we can turn off the Call Recording, but just leave on the other options. You would just turn on the HIPAA option in WhatConverts.
Enable Call Tracking*
Call Recording*
Destination phone number (Where calls should go to from the website/call tracking)*
Get the clients preference for call tracking*
If the client would like to display a local number for call tracking, get the best area code to have the number start with:*
Form Tracking - What email address should forms go to? Any specific name of person or is it a general team (such as Sales)?*
Keywords
Keywords are a key part of online advertising as all ad campaigns and ads will be based on these keywords. When launching the client's campaign, we will conduct keyword research based on best practices, aimed for best results. However, the client's initial input will help ensure we are doing the keyword research in the correct areas.
What keywords best describe your business or services? (Please provide at least 5-10 of the best keywords that describe the business, products or services the client offers)*
Are there any branded keywords we should be using in ads?*
Are there any keywords to avoid?*
When running ads, are there any things we cannot / should not advertise, claim or say?*
Display Ads
As part of the client's PPC campaign, we will be running Ads on the display network as well as remarketing Ads to catch possible clients and bring them to the client's website. This is something you will need to fill into the Hub Shout PRQ (their set up questionnaire, but not something you will need to go over with the client)
Existing Ad Campaigns
Does the client have a current PPC campaign?
What platforms are they currently advertising on:
What problem do you solve for your clients?*
Does the client want us to:*
What is it that they get from you that they cannot get anywhere else?*
The Competitors
Who are your main competitors in the area?*
Website Login Info
To run and manage the clients Ads we will need access to
Website Admin Panel/Dashboard URL
Website Admin Panel/Dashboard Username
Website Admin Panel/Dashboard Password
Will the client be hosting with us?*
- Yes - Is already on our hosting / support
- Yes - We need to move them over to our hosting
- No - Client prefers to keep current hosting
Who does the client currently host with
FTP user name / ID
FTP password
Yes, e-mail me promotional offers, marketing tips and more.
- Yes
Get the client's billing information if they do not have an existing Google Ads or Facebook Ads account set up.
Next Steps
Discuss the next steps with the client. Let them know that we will be setting up their accounts, creating the ads and will let them know when the ads are running. Also let them know that our reports will be issued monthly and that we'll be in touch and accessible in between. They can feel free to reach out any time with questions.
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PPC Questionnaire

Welcome to our PPC service

General Business Information

Advertising Campaign

Geo Tracking

Special Offers

The Goals

Keywords

Display Ads

Existing Ad Campaigns

The Competitors

Website Login Info

Next Steps