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Practical Guides and Industry Analysis to Help Your Business Run Smarter
Websites Are Your Online Storefronts
It’s important to realize that building a custom website is much like building a new storefront for your business. Both require blueprints, proofs, well thought out plans and money. Below are a few points to help address many of the common misconceptions we come...
SEO Do’s and Don’ts
In talking with a great number of people about their websites and their plans for driving traffic to their site, I’ve noticed a great number of unethical practices in the field of SEO specifically that a number of businesses are falling prey to. It’s heartbreaking to...
Here’s Why Your Mobile Landing Page Design Is So Important
Did you know that mobile web browsing has overtaken desktop? That’s right. So, what’s the point in spending time and money driving traffic to your website if your landing pages don’t work on mobile? There is no point. If you want your landing pages to convert, they...
The Rise and Fall of Traditional Media
Like a phoenix rising from its ashes, web-based media is rising to fill the role of newspapers and magazines. Within the last decade, the total number of paper-based newspaper subscriptions has dropped off a cliff;whereas, the average number of daily searches on...
How to Stand Out in the Crowd
Over half of companies in the United states have a presence online, and this statistic is growing every day. How are you making sure your website stands out in the crowd? 1. Start with Good Design The first thing a visitor will notice about your website is the design....
The Benefits of SEO: Why You Should Consider Using SEO Services
No matter what service or product you provide, you’re going to have a ton of online competition to deal with. You may think that because you have the superior product, your business will always come out on top. In a fair world, you may be right. But in the world of...
The Key to Sales
When you’re in the middle of the sales process, it’s difficult to stop and try to figure out why it’s not working. Recently, I was showing our product to a lady that I thought would be an easy sale. But try as I did, I could not bring her interest up for the product....
How to Effectively Handle Your Website Project
I will be the first to admit that I have a problem with plans changing. As a project manager I have found that often times many of my clients have the same problems, which is understandable because building a custom website can seem scary. There are always good and...
How Does Outsourcing Expert PPC Management Beat an In-House PPC Expert?
The right Pay-Per-Click campaign can have a tremendous impact on your brand’s visibility. However, businesses looking to create a strong, effective PPC campaign have a difficult choice to make: Should you invest in an in-house PPC pro or outsource to a PPC expert?...
Good Code is Code You Don’t See
Let’s talk for a second about web design. Specifically, the phrase “design” and how it relates to solid code and the difference between a website that feels really professional, and one that looks nice, but feels awkward. So what is “design”? Let’s look it up....
Websites Aren’t Enough, Why You Need Marketing
Everyone knows you need a great website. But what comes after that? Building the website is kind of like building a brand-new store for your business. You build the store to look as good as possible, you try to make it easy for people to get around in it, you fill it...
How to Find a Design Company with Responsive Web Design Services
An effective web design is the key to a successful website. Finding the web design services to create that success is almost as difficult as finding a needle in a haystack. Although difficult, it is not impossible. Special qualities like responsive web design...
5 Statistics About the Benefit of Online Lead Generation Services
Lead generation is the lifeblood of your business. But it’s challenging using only in-house resources to generate leads with success. Adopt online lead generation services to fill in the gaps where you need them most. In B2B sales, you can’t move forward without...
Why Most Businesses Fail
Why Most Businesses Fail Working in the world of custom websites and marketing has given me a particular perspective why so many new businesses and ventures do not succeed. To sum it up….lack of marketing. Over the years I have talked to hundreds of business owners....
3 Ways Expert PPC Management Can Take Your Business to the Next Level
If you know a thing or two about digital marketing, then you’ve probably heard of pay-per-click advertising. But if you want to succeed in PPC, you should invest in expert PPC management. If you’re not using PPC yet, you’re missing out on some major benefits for your...