If you know a thing or two about digital marketing, then you’ve probably heard of pay-per-click advertising. But if you want to succeed in PPC, you should invest in expert PPC management.

If you’re not using PPC yet, you’re missing out on some major benefits for your business.

That said, if you’re doing PPC wrong, it could hurt you more than not doing PPC at all. This is why you need an expert in your corner. Here are three ways a master PPC manager can take your business to the next level.

1. Come Up with a Strategy that Works

Before you do anything, you need a PPC marketing strategy that works. It’s a lot harder to manage that if you don’t have any idea what you’re doing.

Here’s the thing: you’re very good at your area of expertise. But if you’re hiring a PPC manager, chances are, your area of expertise isn’t PPC. That means you’re going to waste a lot of time trying to figure it out yourself, never mind coming up with a successful strategy.

You could, but why would you bother? A PPC expert can do it ten times faster, which is a more effective use of your time and money.

Focus on what you do best. Your PPC manager can handle the rest.

2. PPC Terminology Can Be Confusing

On a related note, while it’s good to know about the PPC solutions that could help your company flourish, the technical side of PPC can be confusing.

If you’re really new to the subject, you may get lost in the terms before you ever start looking at how PPC actually works.

For example, do you know what Google Adwords is and how it works? What about keyword research tools, keyword groups, ad groups, or negative keywords?

You may not even know whether you need PPC or SEO (they’re related, but there’s a difference). Or see more here: Effectively Using Paid Advertising (PPC) and SEO

Why waste time and money figuring it out when a PPC manager can get you started exactly where you need to be from day one?

3. Weak Ad Copy Lowers Your Conversion Rate

And if you’re still not convinced, here’s the thing: weak ad copy will hurt your conversion rate.

You see, in order to produce good PPC copy, you have to do careful research on your competition and how your company can reasonably improve.

Every word matters in PPC, and while you might get hits on an amateur ad, it will never perform as well as copy designed by someone who knows what they’re doing.

And remember, PPC isn’t static. That means that even after ad copy is put out into the world, you have to maintain its relevance. If you don’t know what you’re doing, your business will be worse off for it.

The Expert PPC Management You Need

Why make your life harder than it needs to be? Expert PPC management can boost your business without the hassle and confusion of trying to figure it out for yourself.

We get it. You’re busy, you’re enterprising, and you’ve got a business to run. That’s why we offer you PPC you can track down to the last penny, so you can see exactly where your money is going and how our service is paying off.

Ready to get started? Us too. Get in touch today to ask a question, schedule a call, and give your business the head start it deserves.