The right Pay-Per-Click campaign can have a tremendous impact on your brand’s visibility. However, businesses looking to create a strong, effective PPC campaign have a difficult choice to make:
Should you invest in an in-house PPC pro or outsource to a PPC expert?
While every business is different, we can say with some degree of certainty that outsourcing expert PPC management is a far better choice for most businesses.
Here are a few reasons why you should outsource your next PPC campaign.
Outsourcing Expert PPC Management Services Save You Money
It might strike you as a little odd that outsourcing a service can actually save you money in the long run, but let’s break it down for a moment.
If you focus your efforts in-house, you’re likely going to need to hire a new employee. The average cost of onboarding one employee is roughly $4,000. So right out of the gate, that’s an additional $4,000 you’ll need to spend per employee you welcome to your team.
Of course, you’ll also need to invest in quality software and measurement tools. Expect to spend at least a few hundred dollars on the initial setup.
The cost of in-house PPC management doesn’t necessarily end when a campaign does, either. You’ll still have to pay the employee and presumably offer them benefits.
Comparatively, outsourcing your PPC campaign will likely cost less than you’d spend throughout the onboarding process.
Furthermore, once your campaign is finished, you and your outsourced PPC expert can sit down and determine where to go from there. If you’re not satisfied, you’re free to move on.
No Need to Invest in Additional Resources
Keep in mind that as you begin your PPC campaign, you’re going to need additional resources such as a keyword planner and research tools.
While there are plenty of free tools out there that can get you started, you’re going to need something more substantial if you’re serious about your PPC campaign.
As a result, you’ll need to invest in additional computers and software.
Outsourcing Your PPC Campaign Boosts In-House Productivity
Aside from money, you’ll save yourself plenty of time by outsourcing your next campaign.
Should you bring new employees on, you’ll have to spend weeks searching through resumes, interviewing prospective team members, and setting up training.
Even if you’re simply transferring an employee to a new department you’ll have to spend hours making the necessary preparations.
Wouldn’t it make more sense to use that time on something that could benefit your business immediately?
Once you’ve picked an expert PPC service, they’ll handle the rest. You and your team are free to focus on your other tasks such as customer service and lead generation.
Save Time And Money: Outsource Your Next Campaign
Outsourcing expert PPC management has the potential to save your business tons of money and time that could better serve your business in other ways.
If you’re currently looking for PPC management, get in touch with us at your earliest convenience. We’d love to learn more about your business and come up with a strategy to help you dominate your search results.