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Why Your Website is My Baby Too
Often times when a project is very dear to someone you will hear them refer to it as “their baby”. As a project manager I do this quite often when discussing my projects with my peers and even with my clients. It sounds silly but there are many reasons why I think...
Why Simple is The Best
Many times when a business decides to redesign or create a new website the first thought they may have is: “How do I make my business stand out?”. As a business you may think that your site needs to be busy and have lots of “pop” or “pizazz” in order to make people...
Is Your Website Structure Consistent?
Is Your Website Structure Consistent? “Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. The more users’...
What Makes a Good Logo
What Makes a Good Logo? Having a good logo is extremely important to your business and to the branding of your company’s name, and to attract new customers. When people see an eye-catching logo, it will stand out. What exactly makes a good logo? Your Logo Should Be...
New Website Layouts to Try in 2015
Websites have changed a lot in the past ten years. If you look at the new design trends for 2015, you will notice that several websites are going with a non-traditional layout. Below is a list of interesting layout designs that will inspire you to step outside the...
To Slide or Not to Slide
One of the first things many clients tell me is they want one of those “slider” things on their website, something that flashes and gets people’s attention. Usually this is in reference to a set of large images that slide from one image to the next. These are usually...
How Will Lead Generation Help You?
As a Project Manager my job is to make sure that my clients are delivered a website that looks spectacular AND is something that will result in more people visiting the site and converting into leads or sales. When getting a website developed there are two very key...
Using Call to Action Buttons on Your Website
What Is a Call to Action? A Call to Action is a clear direction that encourages the visitor to take action. The most common example is a button or link telling visitors to "Buy Now", "Call For a Free Analysis" or simply "Contact Us". Why Use the Call to Action? A...
Why Good Photography is Important
The quality of your website’s photos can make or break the design. Photography is often overlooked, but it is one of the most critical elements on a website. Using the perfect photos makes a tremendous difference in the impression and effectiveness of your website....
What it Means to Have a Modern Website
Often times when working with clients I hear that they want a modern website. The term modern can be very subjective. So just like all things, with a website project it is good to know what you are asking for when requesting a modern design. It’s also great to be...
Elements of a Website
Below are descriptions of what the different parts of a website page are and what they do. It helps to know what these are properly called and how they can improve a page on your website. By knowing what each section and button does on your website, it helps that much...
Getting On the Same Page
When you want your website to look a certain way, you need to be able to communicate effectively with your designer. Instead of “pop”, use terms like “contrast” or “gradient”. The more specific you are, the closer you will be to getting the design of your dreams! Here...
Using Design to Grow Your Business
Design is an incredibly powerful tool. When you witness the strength of a design over the long term, you can see how valuable it is. It’s important to invest in good design from the start. These days it seems like everyone from shipping services to your nephew is a...
What’s color got to do with it?
As a designer, I work hard to choose the right colors for a design. I try to spend extra time looking through different places to get an idea of what colors I should be mixing into my design. While many companies come to me with a color palette in mind, there are some...
What Is Online Marketing?
When it comes to online marketing there are many actions you can take and countless individuals and companies that promote themselves as “online marketing specialists”.When it comes to putting together an online marketing campaign, there are a few key pieces...