There are many ways to attract new clients to your website, but pay per click advertising is one of the quickest and surest strategies in digital marketing. More often known as PPC, this method of generating new leads and clients is often most effective when you outsource to an experienced PPC management company. Rather than you spending your precious time learning all of the intricacies of PPC, the professionals will do it for you. Let’s take a look at what you should expect from expert PPC management when you start working with a full-service marketing agency.
Realistic and Data-Driven Goals
A large portion of PPC marketing is based on metrics. This makes it very important that your PPC campaigns are built with clear and achievable goals in mind. If your PPC management team is setting far-fetched goals or making promises that you will receive a certain number of conversions, they may not be a very experienced team. The experts know how fickle this field can be and won’t make promises that they can’t keep.
Instead, your management team will have you identify your PPC campaign goals and then discuss the appropriate metrics to help you achieve those goals. Not every business is hoping to get the same thing from a PPC campaign. With 39% of global e-commerce traffic the result of a search, many companies hope that PPC marketing will help them increase their number of online purchases. Companies in the B2B sector may hope to generate more leads that they can eventually nurture into clients. New businesses may simply want to build brand awareness with a PPC campaign. Whatever your goal is, a professional management company can help you find the path to get there.
Expert Keyword Research
Pay per click marketing is based on keywords. You set a certain bid amount for each keyword you want to target and if your amount outbids your competitors on certain keywords, your site will come up at the top of the results page. When a client clicks on your ad, you’ll pay the search engine the set bid amount. This system makes choosing the right keywords extremely important, or else you could be wasting your bids on keywords that have too much or too little competition.
Your PPC managers will work with the best keyword research tools available to identify the most relevant keywords in your industry and the ones worth ranking one. They also know the best strategies for testing keyword variations and how to exclude terms that you don’t want to bid on. While you could learn all of these elements yourself through trial and error, trusting experts who already have this knowledge will save you time and money.
Ads Catered To Your Audience
Another element of PPC marketing is the ad copy. Your ads need to have precise, enticing writing that convinces your desired customers to click on your ad. A PPC specialist will have the necessary experience to understand your audience and craft ads directed towards them. They will also know the best platforms for your ads, whether that’s on Google, Facebook, or anywhere else your potential clients are spending their time.
PPC experts will simultaneously be able to cater your ad copy to the algorithms of these platforms. They know the tricks to appease the requirements of search engines and get your ads to show up in the top results whenever possible. In the online world, where search engines are king, this knowledge is invaluable.
All in all, a PPC management company will bring the technical know-how and real-world experience that your digital marketing efforts need. Contact Studio98 today to learn more about how you can benefit from having expert PPC analysts on your side.