In today’s digital world, your website is an important marketing asset. It’s one of the assets a potential customer will see when they search for your products or services online, and it plays a critical role in making a good first impression.
A well-designed website is informative, engaging, and easy to use. It should provide visitors with the information they need to make a purchase decision, and it should encourage them to take action.
One of the most important things to keep in mind is that your website is your 24/7 salesman. It’s always working, even when you’re not. That’s why it’s so important to invest in a website that is well-designed and informative.
Here are some of the ways people are using your website:
Researching products and services: Before making a purchase, most people will research the products or services they’re interested in online. Your website should provide them with the information they need to make an informed decision.
Comparing prices: People often compare prices from different websites before making a purchase. Make sure your website is competitive and that your prices are easy to find.
Requesting a quote: Website visitors may provide information to get a quote.
Making a purchase: More and more people are making purchases online. Make sure your website is secure and that it’s easy for people to checkout.
Some online research statistics
According to a recent study by BrightEdge, 88% of consumers research a product or service online before making a purchase. This means that your website is one of the most important factors in influencing people’s purchasing decisions.
According to a recent study by BrightLocal, 85% of consumers read online reviews before making a purchase decision. This means that your website’s reviews are one of the most important factors in influencing people’s perceptions of your business.
What is Google’s concept called the Zero moment of truth and why does it matter?
Google’s Zero Moment of Truth (ZMOT) is the moment when a consumer decides what to buy, even before they reach out to you through your website or talk to a salesperson. It’s the moment when they’re researching products or services online and making comparisons.
Your website plays a critical role in the ZMOT. It’s one fo the places where potential customers can learn more about your products or services and read reviews from other customers. That’s why it’s so important to have a website that is informative, engaging, and easy to use.
How to make your website a better salesman
Here are a few tips for making your website a better salesman:
- Make sure your website is mobile-friendly. More and more people are using their smartphones and tablets to access the internet. Make sure your website looks good and functions well on all devices.
- Use high-quality images and videos. Visual content is very engaging and can help you to capture people’s attention. Make sure your website has high-quality images and videos of your products or services.
- Write clear and concise copy. Your website copy should be easy to read and understand. Avoid using jargon or technical language.
- Focus on the benefits of your products or services. What benefits do your products or services offer to customers? Make sure your website clearly communicates these benefits.
- Make it easy for people to contact you. Include your contact information on every page of your website. You should also make it easy for people to fill out a contact form or schedule a consultation.
By following these tips, you can make your website a more effective salesman for your business.
If you have any questions, or like to schedule a call with Claire of VP of Sales, click here