How Do Backlinks Affect Your SEO Performance?

Backlinks are the backbone of sound SEO practices. Simply put, a backlink, also known as an inbound link refers to links from one website to a page on another website. If you think backlinks do not affect your SEO performance, the following statistics will make you think again:

  • A staggering 90.63% of all pages never get any organic traffic from Google because they don’t have backlinks.
  • The more backlinks a page has, the more search traffic it gets from Google.
  • Top results on Google’s first SERP have 3.8x more backlinks than those below them.

Clearly, not integrating backlinks strategically within your website can lower traffic reach and visibility. Let’s deep-dive to understand how backlinks can positively (or negatively) affect your SEO performance.

Top-3 Backlinking Strategies that Work Wonders for Your SEO Efforts

1. Accurate and relevant backlinking can improve content quality and SEO

First things first, it is important to understand that a winning backlinking strategy rests on high-quality content. And creating high-quality content directly (and positively) affects your SEO. The more unique and interesting your content, the higher the chances of attracting more niche traffic to your website.

To attract more quality readers, content marketers must include relevant backlinks, images, videos, infographics, and so on. If you’re mindlessly redirecting readers to other websites or stuffing backlinks without relevance, your website’s SEO rankings will plummet. Furthermore, you can also include links within case studies, testimonials, blogs, interviews, etc. to reel the readers in.

2. Consider the number and age of domain links within your website.

The number and age of domain links within your website affect your website’s SEO ranking. The higher the domains that link to your website, the more authoritative your website will be in Google algorithm’s eyes.

Make sure to use the right target keywords and integrate high-quality domain links. In terms of the domain age, older domains command greater respect and are more valued by Google (instead of newer ones). In simpler words, Google views websites with backlinks to older domains as more trustworthy.

3. Factor in the number of links from Class-C IPs and the number of linking pages.

The more diverse the backlinks from Class-C IPs, the more reliable and reputable your website will seem. In other words, try to integrate links from a greater breadth of sites to get into Google’s good books. In addition, the greater the number of pages that link to your website, the better your SEO ranking will be.

Other important factors to consider when including backlinks to boost your SEO efforts:

  • Ensure that the anchor text that links to your site clearly demonstrates what your page and website are all about. If it’s not accurately descriptive, the backlink is pointless.
  • Always include alt text on linked images to add context to your website and boost your SEO ranking.
  • Include backlinks from your domain, your industry type, and from within the same search engine results page as your site to demonstrate authority.

Backlinking your website is vital to boosting traffic growth, and visibility. If you’re unsure about how or where to begin, our friendly and knowledgeable team at Studio98 can lend a helping hand and address your unique backlinking and SEO needs.