Social media has dramatically influenced how businesses today market their products and services. Research has shown that before making a big purchase online, more than 80% of consumers will do online research. Customers can learn a lot about your products and services from your website.
It is safe to say that a good website gives your company some credibility. There are two common types of websites: one is template websites, and the other is custom design websites. But when choosing between these two options, the decision is obvious.
Custom design websites are the best option for your business. Though require more teamwork than template websites, you can rest assured that you’ll love the final product. You will need the services of a custom web design company to build the website that you have in mind for your business from scratch. If you already have a website and are looking to redesign it, you will also need web design services to custom build it to your preference.
The benefits of investing in custom design websites
Custom design websites involve a process of understanding the needs of a particular business. This includes the product or service you are selling and the interests of your target audience.
Websites also make it easy for potential customers to communicate with your business. This is because most websites have links to social media pages where consumers can reach out and ask questions directly. It has been found that businesses who engage with customers on social media are preferred by 40% of consumers.
This offers a stark contrast to template websites. Here, you might find more than one company using the same template. This can prevent your business from standing out from the crowd. Having a custom webpage design can create a better first impression for your company. First impressions are crucial for any business, and with so many potential clients online, you want to impress from the first click.
Custom websites also have a direct effect on your company’s brand and how your audience views your business. If your website is unattractive, then you stand to lose potential customers simply because they were not impressed by the brand image as displayed on the website.
Custom design websites will also influence your search engine optimization (SEO) index. To have a better chance of appearing in Google searches, you need not only SEO content but also SEO-friendly website codes. Once you have described to the nature of your business to the custom website designers, they should know what to do. Make sure you choose a custom website design company that is experienced to get the best results for your business.
Whereas template websites can be challenging to redesign to your specifications, custom design websites are not. Although it is possible to personalize the design on a template website, it might have some negative results such as slow loading speed and might cause you to lose leads. Also, the sites that offer template websites might have an update that will affect the custom design of your website, which can lead to further losses.
The value you will get from custom design websites is worth the investment. It is easier to work with a custom design website provider because upgrades and updates can be done quickly and to your preference. Another advantage of custom-built websites is that they tend to be responsive among several devices, such as tablets and phones. For the sake of your business, it is best to work with a professional website design company for a perfect online presence. For more information, don’t hesitate to contact Studio98 today.