It only takes a second for customers to decide whether they want to engage with or ignore your brand. So what factor influences them to make these decisions? What can you, as a business, do to influence and attract your target audience?
The average person has exposed to around 4,000 to 10.000 ads each day. How do you prevent prospective clients from scrolling past your website and marketing messages? Fortunately, there is one solution to this problem—storytelling for increased brand awareness and sales!
The Art of Storytelling
Stories aren’t just for children! In this competitive global market, you must stand out to get ahead of your competitors. Alongside techniques such as multilingual social media, website localization, and branded content, storytelling is also a commonly used marketing strategy by international brands. This strategy can transform your content marketing goals, allowing you to produce authentic content with a natural power to engage your audience.
In fact, there’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship—or perhaps even older. Some of today’s smartest organizations are mastering the art of telling their story on websites, and digital platforms, through the help of SEO and visual media, experiencing remarkable results for their efforts.
What Are the Different Types of Brand Storytelling Strategies?
To grab the attention of potential customers, marketing stories are often embellished and dramatized with the intent of stirring a specific response from the intended audience.
Storytelling on Websites
In today’s digital age, there are several ways in which you take control of your narrative and convey your authentic story—one such method is using your business website to tell your story. This strategy allows you to take advantage of the power of web design and impactful content to
guide visitors through your brand narrative.
Telling a story can be powerful and a great way to showcase your brand image and your product or service. You can attract more qualified leads with an amazing storytelling strategy and website design. The design needs to be visually appealing, compelling, and interactive in some way. The brand narrative needs to be supported by colorful animations, lots of images or graphics, and eye-catching titles. Many web designers use scrolling animation websites to grab your audience’s attention.
When done right, an inspiring tale, a dose of creativity, and a powerful SEO strategy are all you need to optimize your marketing campaign and make your audience feel like they can relate to your brand.
When using the SEO storytelling strategy, remember, It should always be about your user, not you. Here are some pointers you should keep in mind when creating your SEO storytelling strategy.
- Always Start with a User Story
- Write for Your Audience, Not Google
- Keep the Suspense Brewing to Keep the Reader’s Attention
- Make Your Story Inspirational, So People Will Want to Share It
- Identify Your Voice, and Stick to It Consistently
- Make Your Story Authentic and Relatable to the Audience
- Hook Your Audience’s Attention with an Engaging First Sentence
- Use Both Indirect and Direct CTAs
Balancing storytelling and SEO strategies can be challenging. Your story needs to be relevant, authentic, and credible while including all the essential keywords. This is where the qualified and creative team at Studio98 can help you. Contact us today!