In the wonderful world of digital marketing, there are a few SEO tricks that work better than others. A good PPC management firm is a great place to start, but tried-and-true marketers know that their site won’t take off without great content.
Now that 2020 has officially arrived, it’s more important to start generating content that appeals to your audience. After all, quality content can boost visitor traffic to your blog by more than 2,000%. If you’re one of the many businesses that hope to improve their content marketing this year, here are some of the top content marketing trends to copy.
Voice search optimization
Searching for products and services on Google has officially transitioned from typing to voice search. Now, more than ever, people of all ages want to get results quickly and efficiently. But many sites aren’t optimized to target conversational queries. Where most search engines anticipate searches like “restaurant near me,” voice questions are typically a little different. Some might ask, “Where are the best restaurants around?” This query sounds normal to us, but few sites target phrases like these.
If you want to stand out from the crowd, it’s time to do a little keyword research. Expand on those longtail keywords you’re using in your PPC management book and try to include queries that are more conversational. You’ll get higher up on the search engine and voice searchers will be more likely to click on your website.
If you don’t have a blog for your website, consider this your wake-up call: a blog is one of your best tools to get on the front page of Google. It’s in this content that you’re able to squeeze in those long-tail keywords and offer helpful tips to your readers. Integrating relatable, conversational content is one of the best ways to generate content that your users will share. Few people want to read a robotic blog with a bunch of technological mumbo-jumbo. Write your blogs with the average person in mind. This will help you appeal to a broader audience without sacrificing the quality of your content.
Such topics like these can also open the door to converse more with your audience. Research topics your clients might want to read about in your business’s niche. When you share these blogs on social media channels, you can even talk to your customers in the comments sections for an added social media boost.
While conversational blogs are great to help break the ice, some users also want to learn about business statistics, both in regard to your company and your niche. For example, including blogs about the stocks for your business might attract new shareholders. When you share positive data about your business, you’re starting a conversation rooted in transparency. This clever tool is a great way for readers — and businesses — to get a better idea of the status of the industry.
Contact Studio98 Today
Let Studio98 be your one-stop-shop for everything SEO and web design. From PPC management to content creation, we can help your business flourish in 2020. Don’t hesitate to contact us for more information today.